Van Regteren Altena’s passion for the finer things in life, particularly perfume, led him to forge a successful career in the realm of distinguished journalism. As a connoisseur of elegance and refinement, he dedicated himself to the pursuit of good taste and the art of exquisite living. Throughout his global expeditions, he had the privilege of meeting esteemed fragrance experts, commonly known as ‘noses’, whose unwavering obsession with crafting captivating scent combinations greatly influenced him. Drawing from their invaluable guidance and closely guarded secrets, Van Regteren Altena meticulously unearthed the essence of their artistry.
After years of immersive exploration and research, Van Regteren Altena resolved to manifest his own olfactory creation: a fragrance that would bear his unmistakable signature. This established the birth of YVRA; a fragrance brand that encapsulates his unparalleled expertise and refined sensibilities. Proudly boasting a range of five exquisite perfumes, YVRA has become a definitive epitome of excellence and luxury.
Since its inception in 2015, YVRA has continued to push boundaries and redefine the boundaries of olfactory perfection. Each creation is a testament to Van Regteren Altena’s unrivaled dedication and collaboration with esteemed perfumers, such as Yvo Van Regteren Altena and Maarten Schoute, who share his unwavering commitment to craftsmanship.
YVRA stands as a testament to Van Regteren Altena’s profound influence in the world of perfumery, capturing the essence of his captivating journey and presenting it to discerning individuals who seek the utmost in sophistication and distinction.
1958 – L’Essence de L’Essence, a captivating fragrance for men, is a remarkable creation by YVRA. Introduced to the market in 2015, this woody aromatic scent showcases the impeccable artistry…
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1958 – L’Essence de L’Essence, a captivating Woody Aromatic fragrance for men, was introduced to the market in 2015. This exquisite creation is the brainchild of renowned perfumers Van Regteren…
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Introducing 1979 – L’Essence de Présence by YVRA, a sophisticated Amber Woody fragrance designed exclusively for men. This timeless scent was expertly developed by renowned perfumer Yvo Van Regteren Altena…
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1979 – L’Essence de Présence, created by YVRA, is an exquisite Amber Woody fragrance designed specifically for men. This remarkable fragrance was introduced to the market in 2017, captivating the…
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1500 – L’Essence de Distance, crafted by YVRA, is an exquisite fragrance designed to captivate both men and women. Unveiled to the world in 2021, this olfactory creation is a…
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1500 – L’Essence de Distance, created by the esteemed YVRA, is a sophisticated Woody Spicy fragrance designed for both women and men. This exquisite fragrance was introduced to the market…
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L’Essence de Flamboyance, introduced in 2019, is an exquisite fragrance from YVRA that appeals to both women and men. Crafted by the talented perfumer, Yvo Van Regteren Altena, this woody…
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1991 – L’Essence de L’Explorance by YVRA is an exquisite aromatic fragrance that appeals to both women and men. It was first introduced to the market in 2021, showcasing the…
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L’Essence de Flamboyance, released in 2019, is a remarkable fragrance for both men and women, brought to life by the talented nose of Yvo Van Regteren Altena. Exuding a captivating…
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