Yves Saint Laurent

Yves Saint Laurent is a renowned French fashion brand established by Yves Henri Donat Mathieu-Saint-Laurent. Widely recognized by its abbreviation, YSL, both the house and its founder have left an indelible mark on the fashion industry. Laurent embarked on his career in fashion at the young age of 17, serving as an assistant to Christian Dior. Astonishingly, at the age of 21, following Dior’s passing, Laurent was appointed as the head of the prestigious House of Dior. However, his tenure was short-lived as he lost his position due to military conscription necessitated by the Algerian War of Independence in 1960. This setback, coupled with the loss of his design position, led to Laurent’s hospitalization. Following a period of recovery, Laurent ventured out and established his own fashion company, eventually becoming one of the most influential designers of the 1960s and 1970s. Laurent’s legacy is characterized by his impeccably tailored women’s suits and his pioneering creation of the first women’s tuxedo. Notably, he became the first designer to expand from haute couture into ready-to-wear, playing a pivotal role in democratizing fashion by making chic ready-to-wear attire accessible to the mass market. Laurent’s ready-to-wear line was distinguished by boutiques known as Rive Gauche, a name that would subsequently be commemorated through a signature perfume. Throughout the late 1980s, Yves Saint Laurent himself remained actively involved as the main designer of the collection. Following his retirement, the brand saw the creative contributions of esteemed designers such as Alber Elbaz, Tom Ford, and Stefano Pilati. Tragically, Yves Saint Laurent passed away in 2008, leaving an unmatched legacy in the fashion world. Throughout its history, the brand has expanded beyond clothing and successfully ventured into cosmetics and perfumes. Notably, YSL’s fragrance collection includes iconic scents such as Y for women (1964), Rive Gauche (1970), Opium (1977), Kourous (1981), and Paris (1983), which have become timeless classics in the perfume industry. YSL continues to captivate its audience with contemporary releases, including Baby Doll (2000), Elle (2007), and La Nuit de l’Homme (2009). Collaborating with the esteemed L’Oreal Group, YSL offers an extensive range of fragrances. As of now, designer Yves Saint Laurent boasts an impressive repertoire of 248 perfumes in our fragrance base. The earliest creation dates back to 1964, with the most recent fragrance release launched in 2023. These fragrances have been meticulously crafted by renowned perfumers, including Michel Hy, Karine Dubreuil-Sereni, Ralf Schwieger, Cecile Matton, Nathalie Lorson, Marie Salamagne, Olivier Cresp, Honorine Blanc, Jacques Cavallier, Jean-Claude Ellena, Jean-Francois Latty, Pierre Bourdon, Annick Menardo, Nathalie Feisthauer, Michel Girard, Olivier Pescheux, Anne Flipo, Dominique Ropion, Pierre Wargnye, Juliette Karagueuzoglou, Olivier Polge, Carlos Benaim, IFF, Quentin Bisch, Calice Becker, Fabrice Pellegrin, Alberto Morillas, Amandine Clerc-Marie, Julie Masse, Ilias Ermenidis, Carlos Benaïm, Hamid Merati-Kashani, Mathilde Bijaoui, Fanny Bal, Loc Dong, Harry Fremont, Dora Baghriche, Jean Amic, Jean-Louis Sieuzac, Raymond Chaillan, Sophia Grojsman, Laurent Bruyere, Sophie Labbe, and Daniela (Roche) Andrier.

  • Main Activity: Fashion
  • Parent Company: L'Oreal

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Paris Premieres Roses Yves Saint Laurent

Paris Premieres Roses, a fragrance for women, was introduced in 2003 by the renowned brand, Yves Saint Laurent. Crafted by the talented perfumers Laurent Bruyere, Dominique Ropion, and Sophia Grojsman,…

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Black Opium Swarovski Edition Yves Saint Laurent

Introducing Black Opium Swarovski Edition, an exquisite fragrance designed exclusively for women by Yves Saint Laurent. This captivating scent first made its debut back in 2015, captivating the senses of…

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