You First Pura Rinascita is a specialized Italian niche company that offers a range of unusual and unique fragrances. The brand’s name itself reflects its vision, emphasizing a human-centered approach. Pura Rinascita, meaning “pure rebirth,” captures the essence of rediscovering the ancient pleasure of nurturing one’s senses and personality. It represents a journey towards inner harmony and wellness.

At the core of this rebirth are simple yet significant actions: seeking out a special fragrance, connecting with nature and a positive environment, and expressing one’s true nature through an intimate experience of rejuvenation. You First Pura Rinascita was founded in 2015 by Stefania Cuzzeri and Paola Cereda, both esteemed philosophers and perfume designers hailing from Milan. They aimed to create a brand that would encompass these principles.

As a fragrance brand, You First Pura Rinascita currently offers four distinct perfumes in its collection. Since its establishment, the brand has continuously evolved and expanded its offerings, staying true to its commitment to deliver exceptional fragrances. The earliest fragrance was introduced in 2015, and the most recent addition to the collection was launched in 2017.