Yardley of London, a renowned British cosmetics brand, has a rich history dating back to the 18th century. Since its establishment in 1770, Yardley of London has been at the forefront of the cosmetics industry, particularly excelling in soap and perfume production. This impressive legacy has solidified Yardley of London’s position as one of the world’s oldest and most esteemed cosmetics companies.

While Yardley of London’s makeup line, which was introduced in the latter half of the 20th century, has been discontinued, the company continues to focus on its core products, which include perfumes, bath and body products, soaps, talcum powders, as well as skin and hair care items.

What sets Yardley of London apart is its commitment to sourcing lavender from the picturesque lavender fields in the South of England. This high-quality lavender serves as the brand’s signature ingredient, contributing to the distinct and beloved fragrance of their products. Yardley of London’s production site is located in Basildon, Essex, England, further emphasizing its commitment to maintaining British craftsmanship and quality.

Yardley of London creates collections that predominantly feature linear, singular scents. Among their remarkable fragrance offerings, English Lavender, Lily of the Valley, English Rose, Peony, and Iris stand out as the most popular choices. Additionally, new fragrance lines are regularly introduced to meet the evolving preferences of their discerning customers.

One of Yardley of London’s notable fragrance editions, released in 2011, is the Royal English Daisy, inspired by the momentous Royal Wedding and the influential figure of Kate Middleton, now known as the Duchess of Cambridge. This exquisite perfume for women intertwines green leaves, apple, hyacinth, white rose, sandalwood, and musk to create a fresh, floral, elegant, and dewy aroma.

Another noteworthy fragrance from Yardley of London is the April Violet, which experienced a relaunch in the 2000s. This captivating scent encompasses notes of violet, pelargonium, vanilla, musk, jasmine, and lily of the valley, evoking a sense of sophistication and allure.

Catering to the olfactory preferences of men, Yardley of London introduced Citrus and Wood, a masculine fragrance in 2011. This enticing blend comprises lime, bergamot, elemi resin, pepper, birch, vetiver, oak moss, amber, sandalwood, and cedar, resulting in a fresh, spicy, and woody aroma that exudes confidence and refinement.

English Lavender, Yardley of London’s most renowned fragrance, is composed of a meticulously crafted combination of rosemary, eucalyptus, lavender, bergamot, clary sage, cedar, geranium, tonka bean, musk, and oak moss. This timeless scent captures the essence of the English countryside, invoking feelings of tranquility and elegance.

Further exemplifying Yardley of London’s mastery in fragrance creation is English Rose, another beloved bestseller adored by generations. This captivating scent harmonizes floral notes of rose and geranium with creamy white flowers, woody undertones, spicy elements, and musky accords, resulting in a fragrance that exudes both femininity and sophistication.

In 2010, Yardley of London unveiled the Heritage Collection, which showcases the timeless appeal of floral scents such as Geranium, Hyacinth, and Orange Blossom. These fragrances pay homage to the company’s longstanding tradition of excellence and enduring allure.

In addition to their existing offerings, Yardley of London is the creative force behind the So… ? line. This collection features captivating fragrances such as So… ? Funky, So… ? Bling, and So… ? Hot, delivering a unique and diverse olfactory experience.

Acknowledged for their commitment to providing quality fragrances at affordable prices, Yardley of London has released numerous other captivating scents over the years. With an impressive fragrance base of 118 perfumes, Yardley of London remains an iconic perfume house. Collaborations with esteemed perfumers, including Ann Gottlieb, Christian Provenzano, Nelly Hachem-Ruiz, Raymond Chaillan, Dominique Ropion, Pierre Kurzenne, Anne-Sophie Chapuis, Juliette Karagueuzoglou, and Hamid Merati-Kashani, further solidify Yardley of London’s standing as a purveyor of exceptional fragrances.