Yardley of London, a renowned British cosmetics brand, has a rich history dating back to the 18th century. Since its establishment in 1770, Yardley of London has been at the forefront of the cosmetics industry, particularly excelling in soap and perfume production. This impressive legacy has solidified Yardley of London’s position as one of the world’s oldest and most esteemed cosmetics companies.
While Yardley of London’s makeup line, which was introduced in the latter half of the 20th century, has been discontinued, the company continues to focus on its core products, which include perfumes, bath and body products, soaps, talcum powders, as well as skin and hair care items.
What sets Yardley of London apart is its commitment to sourcing lavender from the picturesque lavender fields in the South of England. This high-quality lavender serves as the brand’s signature ingredient, contributing to the distinct and beloved fragrance of their products. Yardley of London’s production site is located in Basildon, Essex, England, further emphasizing its commitment to maintaining British craftsmanship and quality.
Yardley of London creates collections that predominantly feature linear, singular scents. Among their remarkable fragrance offerings, English Lavender, Lily of the Valley, English Rose, Peony, and Iris stand out as the most popular choices. Additionally, new fragrance lines are regularly introduced to meet the evolving preferences of their discerning customers.
One of Yardley of London’s notable fragrance editions, released in 2011, is the Royal English Daisy, inspired by the momentous Royal Wedding and the influential figure of Kate Middleton, now known as the Duchess of Cambridge. This exquisite perfume for women intertwines green leaves, apple, hyacinth, white rose, sandalwood, and musk to create a fresh, floral, elegant, and dewy aroma.
Another noteworthy fragrance from Yardley of London is the April Violet, which experienced a relaunch in the 2000s. This captivating scent encompasses notes of violet, pelargonium, vanilla, musk, jasmine, and lily of the valley, evoking a sense of sophistication and allure.
Catering to the olfactory preferences of men, Yardley of London introduced Citrus and Wood, a masculine fragrance in 2011. This enticing blend comprises lime, bergamot, elemi resin, pepper, birch, vetiver, oak moss, amber, sandalwood, and cedar, resulting in a fresh, spicy, and woody aroma that exudes confidence and refinement.
English Lavender, Yardley of London’s most renowned fragrance, is composed of a meticulously crafted combination of rosemary, eucalyptus, lavender, bergamot, clary sage, cedar, geranium, tonka bean, musk, and oak moss. This timeless scent captures the essence of the English countryside, invoking feelings of tranquility and elegance.
Further exemplifying Yardley of London’s mastery in fragrance creation is English Rose, another beloved bestseller adored by generations. This captivating scent harmonizes floral notes of rose and geranium with creamy white flowers, woody undertones, spicy elements, and musky accords, resulting in a fragrance that exudes both femininity and sophistication.
In 2010, Yardley of London unveiled the Heritage Collection, which showcases the timeless appeal of floral scents such as Geranium, Hyacinth, and Orange Blossom. These fragrances pay homage to the company’s longstanding tradition of excellence and enduring allure.
In addition to their existing offerings, Yardley of London is the creative force behind the So… ? line. This collection features captivating fragrances such as So… ? Funky, So… ? Bling, and So… ? Hot, delivering a unique and diverse olfactory experience.
Acknowledged for their commitment to providing quality fragrances at affordable prices, Yardley of London has released numerous other captivating scents over the years. With an impressive fragrance base of 118 perfumes, Yardley of London remains an iconic perfume house. Collaborations with esteemed perfumers, including Ann Gottlieb, Christian Provenzano, Nelly Hachem-Ruiz, Raymond Chaillan, Dominique Ropion, Pierre Kurzenne, Anne-Sophie Chapuis, Juliette Karagueuzoglou, and Hamid Merati-Kashani, further solidify Yardley of London’s standing as a purveyor of exceptional fragrances.
Bluebell & Sweet Pea by Yardley is an exquisite Floral Green fragrance crafted specifically for the sophisticated women of refined taste. Opening with a delightful blend of Citruses, Bergamot, Lemon,…
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Polaire by Yardley is an exquisite Floral Fruity fragrance specifically designed for women. Unveiled in the year 2013, this fragrance encapsulates an irresistible blend of notes, expertly crafted by the…
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English Bluebell Contemporary Edition by Yardley is an exquisite Floral Fruity scent designed exclusively for women. Launched in 2015, this fragrance is the brainchild of the talented perfumer, Pierre Kurzenne.…
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English Rose by Yardley is a sophisticated floral fragrance designed exclusively for women. This exquisite scent opens with delicate and captivating notes of freshly bloomed roses and fragrant geranium. The…
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Daisy Sapphire, crafted by Yardley, is an exquisite Floral Green fragrance designed with the modern woman in mind. This scent unveils a captivating blend of top notes, including the crisp…
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Gentleman by Yardley is an exquisite Woody Aromatic fragrance curated exclusively for men. This exceptional scent made its debut in 2001, captivating the senses with its remarkable composition. The top…
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Touch of Lace by Yardley is an exquisite fragrance exuding a captivating blend of floral, woody, and musky notes. Designed exclusively for women, this scent offers a truly indulgent experience.
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Laughter, crafted by Yardley, is an exquisite Amber Floral scent designed exclusively for women. This remarkable fragrance made its debut in the year 1975.
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1770 by Yardley is an exceptional woody spicy fragrance designed exclusively for men. This exquisite scent was first introduced to the market in 2016, captivating fragrance enthusiasts around the world.…
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Royal Diamond, crafted by Yardley, is an exquisite Floral fragrance designed exclusively for women. This captivating scent made its debut in 2012, a testament to the timeless appeal of its…
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Confetti by Yardley is an exquisite fragrance, expertly crafted for women who embrace a floral fruity gourmand olfactory experience.
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Poppy & Violet by Yardley is a captivating fragrance catered to women, encompassing a perfect blend of floral, woody, and musk elements. The top notes exhilarate the senses with the…
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The Geranium fragrance from Yardley’s Heritage Collection is a sophisticated floral scent designed specifically for women. This exquisite fragrance was first introduced to the market in 2010, showcasing Yardley’s commitment…
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English Blazer Sterling by Yardley is an exquisite Aromatic Fougere scent designed exclusively for men.
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Bluebell & Sweet Pea by Yardley is an exquisite fragrance designed specifically for women who appreciate the beauty of nature and floral scents. The carefully blended concoction opens with invigorating…
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English Rose by Yardley is an exquisite floral fragrance meticulously crafted for women. Opening with delicate and captivating notes of rose and geranium, this scent effortlessly evokes a sense of…
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Daisy, a fragrance by Yardley, unveils a captivating blend of floral and green notes, specifically curated for women. This exquisite scent made its debut in 2014, and has since enchanted…
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Yardley’s Decadent Mimosa is an exquisite Floral Green fragrance designed exclusively for women. This perfume is a harmonious blend of top notes including Pink Pepper, Mandarin Orange, and Pear, which…
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Ballet by Yardley is an exquisitely crafted fragrance that combines floral, woody, and musky notes to create a captivating olfactory experience for women.
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Daisy Sapphire, crafted by Yardley, presents itself as a Floral Green fragrance designed specifically for women. Its composition is carefully crafted, showcasing a delightful combination of ingredients. The top notes…
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Yardley’s Gentleman is an exquisite fragrance designed for the modern man. Launched in 2001, this Woody Aromatic scent embodies sophistication and charm. The top notes showcase a refreshing blend of…
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Jade by Yardley is an exquisite Chypre Floral fragrance exclusively designed for women. Its initial debut took place in 2013. The renowned fragrance expert Anne-Sophie Chapuis intricately created this captivating…
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The fragrance for women known as Precious Petals by Yardley is a unique Floral Aquatic scent.
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Narcissus, the creation of Yardley, is an exquisite floral fragrance designed specifically for women. This captivating scent made its debut in the year 2000, enchanting women with its alluring composition.…
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English Lavender Contemporary Edition by Yardley is a sophisticated floral fragrance designed specifically for women. This exquisite fragrance was first introduced in 2015, captivating the senses with its captivating aroma.…
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Flair by Yardley is an exquisite floral fragrance designed exclusively for women. Unveiled to the world in 1952, Flair captivates the senses with its timeless elegance and feminine allure. This…
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Introducing Bling by Yardley – an exquisite creation that transcends time and captivates the senses with its Amber Floral melody, specially crafted for sophisticated women.
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Introducing Funky by Yardley, an exquisite Floral Fruity fragrance crafted exclusively for women.
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Elegant Iris by Yardley is an exquisite fragrance catered specifically to women, boasting a harmonious blend of floral and woody musk scents. The top notes encompass the invigorating essence of…
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