Yardley of London, a renowned British cosmetics brand, has a rich history dating back to the 18th century. Since its establishment in 1770, Yardley of London has been at the forefront of the cosmetics industry, particularly excelling in soap and perfume production. This impressive legacy has solidified Yardley of London’s position as one of the world’s oldest and most esteemed cosmetics companies.
While Yardley of London’s makeup line, which was introduced in the latter half of the 20th century, has been discontinued, the company continues to focus on its core products, which include perfumes, bath and body products, soaps, talcum powders, as well as skin and hair care items.
What sets Yardley of London apart is its commitment to sourcing lavender from the picturesque lavender fields in the South of England. This high-quality lavender serves as the brand’s signature ingredient, contributing to the distinct and beloved fragrance of their products. Yardley of London’s production site is located in Basildon, Essex, England, further emphasizing its commitment to maintaining British craftsmanship and quality.
Yardley of London creates collections that predominantly feature linear, singular scents. Among their remarkable fragrance offerings, English Lavender, Lily of the Valley, English Rose, Peony, and Iris stand out as the most popular choices. Additionally, new fragrance lines are regularly introduced to meet the evolving preferences of their discerning customers.
One of Yardley of London’s notable fragrance editions, released in 2011, is the Royal English Daisy, inspired by the momentous Royal Wedding and the influential figure of Kate Middleton, now known as the Duchess of Cambridge. This exquisite perfume for women intertwines green leaves, apple, hyacinth, white rose, sandalwood, and musk to create a fresh, floral, elegant, and dewy aroma.
Another noteworthy fragrance from Yardley of London is the April Violet, which experienced a relaunch in the 2000s. This captivating scent encompasses notes of violet, pelargonium, vanilla, musk, jasmine, and lily of the valley, evoking a sense of sophistication and allure.
Catering to the olfactory preferences of men, Yardley of London introduced Citrus and Wood, a masculine fragrance in 2011. This enticing blend comprises lime, bergamot, elemi resin, pepper, birch, vetiver, oak moss, amber, sandalwood, and cedar, resulting in a fresh, spicy, and woody aroma that exudes confidence and refinement.
English Lavender, Yardley of London’s most renowned fragrance, is composed of a meticulously crafted combination of rosemary, eucalyptus, lavender, bergamot, clary sage, cedar, geranium, tonka bean, musk, and oak moss. This timeless scent captures the essence of the English countryside, invoking feelings of tranquility and elegance.
Further exemplifying Yardley of London’s mastery in fragrance creation is English Rose, another beloved bestseller adored by generations. This captivating scent harmonizes floral notes of rose and geranium with creamy white flowers, woody undertones, spicy elements, and musky accords, resulting in a fragrance that exudes both femininity and sophistication.
In 2010, Yardley of London unveiled the Heritage Collection, which showcases the timeless appeal of floral scents such as Geranium, Hyacinth, and Orange Blossom. These fragrances pay homage to the company’s longstanding tradition of excellence and enduring allure.
In addition to their existing offerings, Yardley of London is the creative force behind the So… ? line. This collection features captivating fragrances such as So… ? Funky, So… ? Bling, and So… ? Hot, delivering a unique and diverse olfactory experience.
Acknowledged for their commitment to providing quality fragrances at affordable prices, Yardley of London has released numerous other captivating scents over the years. With an impressive fragrance base of 118 perfumes, Yardley of London remains an iconic perfume house. Collaborations with esteemed perfumers, including Ann Gottlieb, Christian Provenzano, Nelly Hachem-Ruiz, Raymond Chaillan, Dominique Ropion, Pierre Kurzenne, Anne-Sophie Chapuis, Juliette Karagueuzoglou, and Hamid Merati-Kashani, further solidify Yardley of London’s standing as a purveyor of exceptional fragrances.
Pure White Satin, brought to you by Yardley, embodies the beautiful combination of floral and fruity notes in a fragrance designed exclusively for women.
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Luxe Gardenia by Yardley is an exquisite Floral Aquatic fragrance designed exclusively for women. It features a captivating blend of top notes including Coconut Nectar, Sea Salt, and Bergamot, which…
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The English Lavender Fragrance Mist by Yardley is an exquisite aromatic fragrance designed specifically for women. This luxurious scent was introduced in the 2010s, captivating its wearers with its unique…
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English Daisy by Yardley is an enchanting Floral Green fragrance designed specifically for women. Delicate and refreshing, this scent opens with invigorating top notes of Green Leaves and Apple, creating…
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Ballet Fantasize, created by the renowned fragrance house Yardley, is an exquisite Floral Fruity scent meticulously crafted for the modern woman.
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Yardley Gentleman Urbane, a superior fragrance for men, exudes elegance and sophistication. This timeless masterpiece was meticulously crafted and introduced to the world in 2019. With a captivating blend of…
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Citrus and Wood by Yardley is an exquisite fragrance designed specifically for men, boasting a delightful combination of woody and spicy elements. This captivating scent was first introduced to the…
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Legacy by Yardley is a sophisticated Aromatic Aquatic fragrance created exclusively for men.
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Legacy by Yardley is an exquisite fragrance designed specifically for men, encompassing a distinct blend of aromatic and aquatic notes.
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Experience the exquisite essence of femininity with Heritage Collection: Orange Blossom by Yardley. This meticulously crafted fragrance is a testament to the timeless beauty of floral aromas. Released in 2010,…
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Pink Lace by Yardley is a captivating floral fragrance specifically formulated for the modern woman. With its exquisite blend of delicate floral notes, this timeless scent was first introduced to…
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Pink Lace by Yardley is a captivating floral fragrance meticulously crafted for the discerning women. Introduced in 1988, this timeless scent embodies elegance and femininity.
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Precious by Yardley is an exquisite fragrance that exudes sophistication and elegance. With its captivating blend of amber and floral notes, this scent is designed to empower and inspire women.…
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English Blazer by Yardley is a captivating Aromatic Fougère fragrance uniquely crafted for men.
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English Blazer, crafted by Yardley, is an exquisite fragrance designed specifically for the sophisticated man. This aromatic fougere scent blends together a harmonious symphony of notes, creating a truly captivating…
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Yardley 250 For Him, an exquisite offering by Yardley, is an Aromatic Fougere fragrance specially crafted for men. Launched in 2020, this scent bears the hallmark of exceptional artistry, with…
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Black Velvet, created by Yardley, is a captivating Chypre Floral fragrance designed exclusively for women. It made its debut in the year 1987, unveiling a timeless and enchanting scent that…
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April Violets, crafted by Yardley, presents an exquisite floral fragrance designed specifically for women. This timeless scent made its mark in the fragrance industry in 1913, captivating individuals with its…
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The English Freesia Fragrance Mist by Yardley is a captivating Floral Fruity scent designed exclusively for women. It was first introduced to the market in 2017, offering an alluring combination…
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Yardley Original, crafted by the renowned brand Yardley, is an exquisite Aromatic Spicy fragrance designed specifically for discerning men. Opening with invigorating notes of Bergamot and Mandarin Orange, this fragrance…
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Introducing Yardley Original by Yardley, an exquisite Aromatic Spicy fragrance tailored exclusively for men. The composition opens with invigorating top notes of tangy Bergamot and vibrant Mandarin Orange, setting the…
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Yardley Gentleman Legend, curated by Yardley, captivates with its distinctive blend of woody and aromatic essences, making it an impeccable fragrance for the modern man. The top note of Bergamot…
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442 Active by Yardley is a sophisticated Woody Aromatic fragrance crafted exclusively for men.
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The Fire Detonate by Yardley is an exquisite fragrance designed specifically with the modern man in mind. This aromatic and spicy scent is carefully crafted to captivate and leave a…
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Chique by Yardley is an exquisite Chypre Floral fragrance created exclusively for women. Its rich and sophisticated scent captures the essence of timeless beauty. Originally introduced in 1976, Chique continues…
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Chique by Yardley is a sophisticated Chypre Floral fragrance specifically crafted for women. This exquisite scent was introduced to the market in the year 1976.
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Red Roses by Yardley is an exquisite floral fragrance designed exclusively for women. Its origins trace back to the elegant 1930s. The top notes of this enchanting scent consist of…
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Stolen Moments, a masterpiece by Yardley, is an exquisite Floral Woody Musk fragrance specially crafted for women.
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“You’re the Fire” by Yardley is an exquisite amber spicy fragrance that captivates women with its allure.
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