Wild Precious Life is much more than just a fragrance brand. It serves as a powerful representation of our authentic purpose: to empower women, including ourselves, to fully embrace their extraordinary lives by prioritizing the growth and well-being of their minds, bodies, and spirits. At its core, Wild Precious Life acts as a catalyst, helping individuals uncover, embrace, and radiate their own happiness. The invaluable lessons we have learned along our personal journeys have shaped our belief that true fulfillment comes from living life on our own terms: with inner peace, harmony, and freedom. Gone are the days of apologizing for who we are or worrying about the judgment of others. Instead, we have grown in resilience and understanding, recognizing that discovering and nurturing our own happiness is our inherent right. We wholeheartedly encourage you to embark on your own transformative odyssey, seizing every opportunity to live your one Wild Precious Life to its fullest potential. Mary and Lucy Firestone, owners of Wild Precious Life, invite you to join them on this profound and exhilarating expedition. While our brand represents far more than just a collection of fragrances, it is worth noting that our distinctive perfume was first introduced to the fragrance world in 2016.