Wax Poetic is a pioneering brand that seamlessly weaves together the realms of scent and poetry. Its fragrances have been meticulously crafted to evoke contemplation and inspire a sense of wonder, appealing to the inner poet in all of us. With a unique approach, Wax Poetic creates sensorial poetry through the language of olfaction, crafting fragrances that are as evocative as they are unprecedented.

The development process behind Wax Poetic’s fragrances is a remarkable interplay between perfume and poetry, requiring a recursive and iterative journey. Each fragrance is created with a specific poem in mind, and this poem serves as a guiding light, informing and shaping the revisions of the fragrance itself. It is through this symbiotic relationship that Wax Poetic achieves a remarkable cohesion between its fragrances and the world of poetry, elevating the act of wearing perfume into an enriching experience of appreciating both olfactive and literary art.

At the helm of this creative endeavor is perfumer Jeanette Price, whose fascination with perfume began during her time in France. Eventually, she honed her craftsmanship in Morocco, a country renowned worldwide for its exceptional aromatic resources. It was in 2015 that Wax Poetic came to fruition, introducing a breath of fresh air into the fragrance industry. As a new brand, Wax Poetic has already established itself by offering three distinct perfumes in its fragrance base, all of which were launched in 2015. Guiding the olfactive journey behind these fragrances is the highly talented nose, Jeanette Price.