Victoria’s Secret is an esteemed American fashion house renowned for its exquisite lingerie, accessories, and cosmetic products. Founded by Roy Raymond in 1977 in San Francisco, the brand initially aimed to create a comfortable shopping experience for men. Today, Victoria’s Secret has blossomed into a lingerie empire with over 1,000 stores across the United States and select international markets. Its ascent as a prominent retailer surged after Limited Brands acquired the company in 1982.

Since 1995, Victoria’s Secret has captivated audiences with its annual fashion show, a spectacular event broadcast on television. This highly anticipated showcase features top models, affectionately known as “Runway Angels,” gracefully donning the brand’s alluring lingerie and clothing collections amidst a dazzling blend of lights, music, and fantastical elements like angel’s wings. These esteemed models, referred to as “Angels,” have included iconic beauties like Claudia Schiffer, Helena Christensen, Tyra Banks, Heidi Klum, and Laetitia Casta. Additionally, the brand offers clothing lines such as Angels, Very Sexy, Body, and Pink.

Beyond lingerie, Victoria’s Secret enchants customers with a range of fragrances and perfumed body care products, each bearing the names of its coveted clothing lines. The brand also presents romance-themed and lingerie-inspired fragrance collections, further indulging its patrons’ desires. Notably, the company enjoyed early success with a collection of body care products influenced by botanical elements, a selection still available today, including the beloved Pear Glace.

In the late 1980s, Victoria’s Secret embarked on a more pronounced venture into the perfume market. The inaugural perfume, Victoria, debuted in 1989, marking the beginning of the brand’s fragrant odyssey. Notably, the Dream Angels line, introduced in 2000, has proven exceptionally popular and continues to enthrall consumers with limited editions and flankers. In total, Victoria’s Secret has released an impressive assortment of 562 perfumes since 1991, with the most recent addition gracing shelves in 2023. These fragrances have been skillfully crafted in collaboration with esteemed perfumers such as Annie Buzantian, Gabriela Chelariu, Gil Clavien, Ilias Ermenidis, Lucas Sieuzac, Ron Winnegrad, Adriana Medina-Baez, Quentin Bisch, Stephen Nilsen, Yann Vasnier, Aurelien Guichard, Antoine Maisondieu, Nathalie Benareau, Carlos Viñals, Mark Knitowski, Yves Cassar, Linda Song, Clement Gavarry, Alexandra Carlin, Franck Voelkl, Marypierre Julien, Jean Claude Delville, Steve DeMercado, Dana Schmitt, Olivier Cresp, and Sebastien Cresp.

Victoria’s Secret, as a brand synonymous with sophistication and sensuality, continues to inspire confidence and allure through its exceptional lingerie, fragrances, and beauty essentials.