VIADEIMILLE (Via Dei Mille) retraces the rich history of Sicily through its exceptional fragrance collection. This captivating narrative unveils a tale of delicate flowers hand-picked at dawn, their precious scents skillfully extracted in copper alembics, and their transformative journey from Sicily to the esteemed French maisons de parfum. Here, talented perfumers craft these essences into exquisite, one-of-a-kind fragrances. This narrative is not only a testament to Sicilian history but also a deeply rooted family legacy that dates back over 50 years. It all began with the establishment of an artisanal fragrance distillery on Via dei Mille, nestled within the baroque town of Noto. Today, this legacy is renewed as VIADEIMILLE discovers Sicily’s finest raw materials, collaborates with Grasse perfumers, and introduces their exquisite scent collection. Each fragrance evokes an array of stories, memories, and sensations inspired by the mythical and enchanting island of Sicily.

VIADEIMILLE · SICILIA is the culmination of a remarkable family history and a story of renaissance, friendship, exploration, and visionary ideas. The aesthetic universe of VIADEIMILLE reimagines the abundant cultural influences that originated in the baroque town of Noto, which is now a UNESCO World Heritage Site, along with the neighboring late baroque towns of the Val di Noto in South-Eastern Sicily. Like their fragrances, VIADEIMILLE’s visual language revitalizes tradition in a fresh and original manner. Stepping away from conventional paradigms, the brand finds inspiration in the often overlooked details – the ornamental friezes’ intricate embroideries, the elegance of ancient tile patterns, the delicate stone laces, and the ornate forms of wrought-iron balconies. It is within these nuanced elements that VIADEIMILLE discovers a wellspring of creativity, crafting an evocative yet distinctive brand universe.

Throughout their creative process, a multitude of styles converge, dissolve, and resurface, ultimately crystallizing into a refined expression known as “minimalist baroque.” This fusion encapsulates the essence of VIADEIMILLE’s ethos. The brand’s fragrance lineup consists of five exquisite perfumes, each a testament to their commitment to innovation and sophistication. VIADEIMILLE SICILIA is a contemporary fragrance brand, with its initial release in 2017 and the most recent addition in 2021. The fragrances have been expertly crafted in collaboration with renowned perfumers Jacques Chabert and Nathalie Koobus.