Van Cleef & Arpels is an esteemed French luxury brand renowned for its exquisite jewelry, watches, and perfumes. Established in 1896 by Charles Arpels and his brother-in-law Alfred Van Cleef, the company set up its first boutique at the prestigious Place Vendôme in 1906. It quickly garnered recognition for its exceptional use of precious stones and its unparalleled expertise and innovation in stone-setting techniques.

Over the years, the Van Cleef & Arpels empire expanded, establishing multiple boutique locations between 1909 and 1939. In 1942, the Arpels family relocated to the United States and opened their flagship American boutique in New York City. The brand’s influence extended to Asia as well. Family members continued to manage and operate the company until it was acquired by Compagnie Financière Richemont S.A. in 1999.

Van Cleef & Arpels’ breathtaking jewelry has adorned the bodies of royalty, influential political figures, socialites, and renowned actresses and entertainers. While originally famed for its jewelry, the brand also made its mark in the world of fragrances. In 1978, Van Cleef & Arpels introduced its first fragrance, First for Women, exhibiting a timeless floral aldehyde scent. First has remained a popular choice throughout the years and has inspired several flankers. Notable fragrance releases include the iconic Tsar for men (1989), Feerie (2008), and the luxurious Collection Extraordinaire, featuring its maiden fragrance launch in 2009.

With an extensive range of 68 perfumes in its fragrance base, Van Cleef & Arpels collaborates with esteemed perfumers to create its signature scents. These talented individuals include Richard Herpin, Jean-Claude Ellena, Roger Pellegrino, Sonia Constant, Domitille Michalon Bertier, Olivier Polge, Pascal Giraux, Louis Monnet, Jacques Cavallier, Alberto Morillas, Quentin Bisch, Sidonie Lancesseur, Emilie Bevierre-Coppermann, Fabrice Pellegrin, Antoine Maisondieu, Mark Buxton, Nathalie Feisthauer, Natalie Gracia-Cetto, Julien Rasquinet, Randa Hammami, Anne Flipo, Jerome Epinette, Amandine Clerc-Marie, Michel Almairac, Olivier Pescheux, Evelyne Boulanger, Christophe Raynaud, Antoine Lie, Nathalie Lorson, Francis Kurkdjian, Thierry Wasser, Bernard Ellena, and Philippe Bousseton.