Founded in 1983 by Ulric Viellard, Ulric de Varens is a prominent French marketing company specializing in the development of innovative and distinctive perfumes at affordable prices. With a target market ranging from 20 to 35 years old, the company prioritizes creating fun and captivating fragrance offerings. To effectively promote its products in France and various European countries, Ulric de Varens relies on a highly skilled team comprising individuals who have held significant roles in renowned companies within the industry. While the brand primarily markets its products in France through grocery stores, customers can also find select Ulric de Varens boutiques in major cities. In Germany, its products are distributed through drugstores, while the rest of the world can experience the Ulric de Varens brand in prestigious perfumeries and department stores. The company’s commitment to bold and imaginative creations has been widely recognized, earning it nominations for prestigious accolades like the Audace Creatrice (“Creative Audacity”) prize in 2006. Furthermore, Ulric de Varens has received numerous awards for its exceptional fragrances and packaging. Although predominantly available in Europe, Ulric de Varens perfumes can also be found in Asia and Argentina. In addition to its diverse range of fragrances for both men and women, the company also produces body care products, women’s cosmetics, home fragrances, candles, and jewelry. Ulric de Varens boasts an impressive fragrance base, consisting of 157 perfumes. The collection spans from its earliest edition in 1985 to its most recent creation in 2020. Renowned perfumers such as Maurice Roucel, Jean-Claude Ellena, Nathalie Zagigaeff, Henri Bergia, and Pierre Bourdon have collaborated with Ulric de Varens to craft their exceptional fragrances.
Exotic Sun, created by the talented Ulric de Varens, is a captivating fragrance in the Floral Fruity Gourmand category, specifically crafted to enhance the allure of women. This enticing perfume…
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Varens Essentiel Musc Provocant by Ulric de Varens is an exquisite Amber Floral fragrance curated specifically for women. This captivating fragrance was introduced to the market in 2009, promising a…
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Mini Pink by Ulric de Varens is an exquisite fragrance that showcases the enchanting blend of amber and vanilla, specifically crafted for the modern woman.
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Varens Secret 2, crafted by renowned perfumer Ulric de Varens, is an exquisite and alluring Amber Floral fragrance specifically designed for the sophisticated woman. Its meticulously chosen ingredients lend this…
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Ulric de Varens presents Eau de Varens Fresh, a captivating fragrance suitable for both women and men. This fragrance falls under the Citrus Aromatic category, offering a delightful blend of…
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Miss Varens, created by the distinguished perfumer Ulric de Varens, is a captivating Amber Vanilla fragrance designed exclusively for women.
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Mini Blue, developed by the esteemed perfumer Ulric de Varens, is a captivating Floral Aquatic fragrance specifically designed for women.
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Eau de Varens N° 4, created by the renowned perfumer Ulric de Varens, is an exquisite fragrance designed for both women and men. This aromatic green fragrance opens with invigorating…
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Mojito Love, created by Ulric de Varens, is an exquisite fragrance that falls under the category of Floral Fruity Gourmand. This captivating scent made its debut in 2019, captivating the…
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UDV Flash for Men, created by the renowned fragrance house Ulric de Varens, represents a captivating blend of invigorating citrus and aromatic notes, designed exclusively for the modern man.
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Varens Original Oriental Night, created by renowned perfumer Pierre Bourdon, is an exquisite Amber Woody fragrance designed exclusively for women. This enchanting scent was introduced to the world in 2008,…
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Pink Rock by Ulric de Varens is an exquisite fragrance designed for sophisticated women who appreciate the delicate balance of floral, fruity, and gourmand aromas. Crafted to perfection, this fragrance…
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Lily Prune Love, an exquisite fragrance for women crafted by the renowned Ulric de Varens, belongs to the Floral Fruity family. This captivating scent was introduced to the world during…
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UDV Blue by Ulric de Varens is a captivating aromatic aquatic fragrance designed exclusively for the modern man.
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Varens Original Italian Romance, created by the renowned perfumer Ulric de Varens, is a captivating Chypre Floral scent specially designed for women. This luxurious fragrance was first introduced to the…
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Varens Je t’aime, crafted by the renowned perfumer Ulric de Varens, captures the essence of femininity through its Floral Fruity Gourmand composition. This exquisite fragrance is designed to delight the…
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Varens Fresh Eau Fraiche Intense, created by the renowned perfumer Ulric de Varens, presents a captivating Floral Green fragrance specifically tailored for women. This exquisite scent first graced the market…
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Mini Dream by Ulric de Varens is an exquisite Floral Fruity fragrance specifically curated for women. This captivating scent made its debut in 2013, capturing the hearts of many with…
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Version Wood by Ulric de Varens is an exquisite fragrance specifically crafted for men with a penchant for woody and aromatic scents. This remarkable fragrance was introduced to the market…
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Musk Collection Crazy by Ulric de Varens is an exquisite fragrance designed specifically for women. This Amber Vanilla scent offers a captivating combination of notes that create a truly alluring…
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Cyane, a luxurious fragrance created by renowned perfumer Ulric de Varens, is specifically designed for sophisticated women. This exquisite scent made its debut in the year 1985, captivating the senses…
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Varensia, created by Ulric de Varens, is an exquisite Chypre Fruity perfume designed for the modern woman. This captivating fragrance first graced the market in 1994, and continues to charm…
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Mini Kiss by Ulric de Varens is an exquisite fragrance designed specifically for women, boasting a delicate fusion of floral and green notes.
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Hot! Fragrances Red, created by the esteemed perfumery house Ulric de Varens, is a sophisticated fragrance specifically designed for the modern man. This captivating scent made its grand debut in…
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Isa Rose by Ulric de Varens is an exquisite floral fragrance designed specifically for women. With its carefully crafted blend of fine ingredients, this scent is sure to captivate and…
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Mini Beauty by Ulric de Varens is an exquisite Floral Fruity fragrance designed specifically for women. This captivating perfume was first introduced to the world in 2015, captivating hearts with…
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Varens Original Borneo Dream, created by the renowned perfumer Ulric de Varens, is an exquisite floral fragrance specifically tailored for women. Its initial release took place in 2008, with the…
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Varens Je t’aime, created by Ulric de Varens, epitomizes a Floral Fruity Gourmand fragrance that exudes elegance and grace for the sophisticated woman. Opening with a vibrant burst of Red…
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Musk Collection Crazy by Ulric de Varens offers women an exquisite Amber Vanilla fragrance. This captivating scent combines top notes of Mimosa and Star Anise, complemented by middle notes of…
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Mini Kiss by Ulric de Varens is an enchanting and captivating fragrance that belongs to the Floral Green category, specifically designed for women who appreciate the beauty of nature.
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