Founded in 1983 by Ulric Viellard, Ulric de Varens is a prominent French marketing company specializing in the development of innovative and distinctive perfumes at affordable prices. With a target market ranging from 20 to 35 years old, the company prioritizes creating fun and captivating fragrance offerings. To effectively promote its products in France and various European countries, Ulric de Varens relies on a highly skilled team comprising individuals who have held significant roles in renowned companies within the industry. While the brand primarily markets its products in France through grocery stores, customers can also find select Ulric de Varens boutiques in major cities. In Germany, its products are distributed through drugstores, while the rest of the world can experience the Ulric de Varens brand in prestigious perfumeries and department stores. The company’s commitment to bold and imaginative creations has been widely recognized, earning it nominations for prestigious accolades like the Audace Creatrice (“Creative Audacity”) prize in 2006. Furthermore, Ulric de Varens has received numerous awards for its exceptional fragrances and packaging. Although predominantly available in Europe, Ulric de Varens perfumes can also be found in Asia and Argentina. In addition to its diverse range of fragrances for both men and women, the company also produces body care products, women’s cosmetics, home fragrances, candles, and jewelry. Ulric de Varens boasts an impressive fragrance base, consisting of 157 perfumes. The collection spans from its earliest edition in 1985 to its most recent creation in 2020. Renowned perfumers such as Maurice Roucel, Jean-Claude Ellena, Nathalie Zagigaeff, Henri Bergia, and Pierre Bourdon have collaborated with Ulric de Varens to craft their exceptional fragrances.
Varens Tonic Eau Fraiche Intense for women, created by Ulric de Varens, is an exquisite citrus fragrance. This captivating scent was introduced to the market in 2016, aiming to offer…
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Rêve de Varens, crafted by the esteemed perfumer Ulric de Varens, is an exquisite fragrance designed specifically for women seeking a captivating olfactory experience. This Floral Woody Musk composition opens…
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Varens d’Orient Amethyst, created by the renowned perfumer Ulric de Varens, is a sophisticated Amber Floral fragrance tailored for women. The exquisite composition opens with enticing top notes of Almond,…
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Varens Homme Sport, crafted by the renowned Ulric de Varens, is an exquisite aromatic fougere fragrance designed exclusively for sophisticated gentlemen. This captivating scent unveils an invigorating blend of grapefruit…
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Rectoverso Mystery Secret, created by the renowned perfumer Ulric de Varens, is an exquisite fragrance designed exclusively for women. Its captivating essence was first introduced to the world in 2001,…
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Hot! Fragrances Red, crafted by renowned perfumer Ulric de Varens, epitomizes the essence of masculinity. This exquisite fragrance for men made its debut in 2008, captivating individuals with its captivating…
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Isa Rose, created by the esteemed Ulric de Varens, is an exquisite floral fragrance designed specifically for women. Opening with refreshing top notes of Watery Notes and Peach, this fragrance…
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Varens d’Orient Rubis, created by Ulric de Varens, is an exquisite fragrance that belongs to the Floral Woody Musk family, specifically designed for women. This luxurious scent was introduced to…
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Varens Lavande, crafted by the esteemed perfumer Ulric de Varens, embodies an exquisite blend of amber and woody elements, specifically designed to cater to the sophisticated tastes of men. This…
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Varens Original Spring Tea, created by the renowned perfumer Ulric de Varens, is a charming fragrance that embodies femininity. This exquisite scent was first introduced to the market in 2008,…
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Mini Glamour by Ulric de Varens is an exquisite fragrance for women that falls under the Floral Fruity Gourmand category. Introduced to the market in 2010, this fragrance is a…
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Varens Passion, designed by renowned perfumer Ulric de Varens, is an exquisite fragrance from the Aromatic Fruity family, reserved exclusively for women.
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Mix Me Pure Desire is an exquisite fragrance for women, expertly crafted by the renowned perfumer Ulric de Varens. With its captivating blend of Amber and Vanilla, this scent is…
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Mini Beauty by Ulric de Varens is an exquisite Floral Fruity fragrance designed for the modern woman. Introduced in 2015, this fragrance blends the finest ingredients to create a truly…
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Varens Original Borneo Dream, carefully crafted by renowned perfumer Ulric de Varens, is an exquisite Floral fragrance designed exclusively for women. Its captivating essence was first introduced to the world…
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Divine Issime, created by renowned perfumer Ulric de Varens, is an exquisite fragrance that emanates the captivating essence of Amber Vanilla. This luxurious scent was first introduced to the market…
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Varens Original Patchouli Chic, created by renowned perfumer Ulric de Varens, exudes an unmistakable air of elegance and sophistication, making it the perfect fragrance for women. This exquisite scent was…
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Mini Vanille, created by the renowned perfumer Ulric de Varens, is a captivating fragrance that falls under the category of Floral Fruity Gourmand for women.
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Varens Original Russian Legend by Ulric de Varens is an exquisite fragrance designed specifically for women. Introduced to the market in 2008, this captivating scent was skillfully created by renowned…
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UDV by Ulric de Varens is a distinctly refreshing citrus fragrance tailored specifically for men. Introduced in 1993, this remarkable scent opens with invigorating top notes of zesty lemon, tangy…
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Varens essentiel Iris Romantique, a creation by the renowned perfumer Ulric de Varens, captures the essence of femininity through its beautiful Floral fragrance. This captivating scent made its debut in…
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Varens Essentiel Muguet Secret, created by the esteemed perfumer Ulric de Varens, is an exquisite fragrance that falls under the Floral Fruity category, catering to the sophisticated taste of women.…
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UDV Night by Ulric de Varens is a sophisticated Woody Aromatic fragrance tailored specifically for men. This exquisite scent boasts a harmonious blend of top notes, including the crisp freshness…
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Varens Homme Gold by Ulric de Varens is an exquisite Aromatic Fougere fragrance designed specifically for the sophisticated and discerning gentlemen. With its meticulously crafted composition, this fragrance offers a…
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The Musk Collection Glam by Ulric de Varens embodies a delightful combination of floral and fruity elements, carefully curated for the contemporary woman. Opening with an invigorating blend of Mandarin…
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UDV Pour Elle, created by Ulric de Varens, is an exquisite floral fragrance specifically designed for women. This timeless scent was introduced during the 2000s, becoming a beloved choice for…
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Creation N° 44, developed by Ulric de Varens, is an exquisite fragrance crafted specifically for women. This timeless scent, introduced in 2009, falls under the Woody Spicy category. It opens…
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Varens Original Indian Secret, a captivating fragrance for women expertly crafted by renowned perfumer Ulric de Varens, showcases a beautiful blend of amber and vanilla notes. This exquisite scent made…
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Varens Secret 1, created by the esteemed perfumer Ulric de Varens, is an exquisite amber fragrance carefully crafted for the sophisticated woman. With its captivating blend of aromatic components, this…
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Mini Fashion by Ulric de Varens is an exquisite Floral Fruity fragrance catered specifically for women. This alluring scent made its debut in 2010, captivating the senses of perfume enthusiasts…
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