Founded in 1983 by Ulric Viellard, Ulric de Varens is a prominent French marketing company specializing in the development of innovative and distinctive perfumes at affordable prices. With a target market ranging from 20 to 35 years old, the company prioritizes creating fun and captivating fragrance offerings. To effectively promote its products in France and various European countries, Ulric de Varens relies on a highly skilled team comprising individuals who have held significant roles in renowned companies within the industry. While the brand primarily markets its products in France through grocery stores, customers can also find select Ulric de Varens boutiques in major cities. In Germany, its products are distributed through drugstores, while the rest of the world can experience the Ulric de Varens brand in prestigious perfumeries and department stores. The company’s commitment to bold and imaginative creations has been widely recognized, earning it nominations for prestigious accolades like the Audace Creatrice (“Creative Audacity”) prize in 2006. Furthermore, Ulric de Varens has received numerous awards for its exceptional fragrances and packaging. Although predominantly available in Europe, Ulric de Varens perfumes can also be found in Asia and Argentina. In addition to its diverse range of fragrances for both men and women, the company also produces body care products, women’s cosmetics, home fragrances, candles, and jewelry. Ulric de Varens boasts an impressive fragrance base, consisting of 157 perfumes. The collection spans from its earliest edition in 1985 to its most recent creation in 2020. Renowned perfumers such as Maurice Roucel, Jean-Claude Ellena, Nathalie Zagigaeff, Henri Bergia, and Pierre Bourdon have collaborated with Ulric de Varens to craft their exceptional fragrances.
Eau de Varens N° 8, a captivating creation by the renowned perfumer Ulric de Varens, epitomizes the timeless essence of floral fragrances. This remarkable scent is crafted for both women…
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Eau de Varens N° 3, created by the esteemed perfumer Ulric de Varens, is a captivating fragrance that caters to both women and men. This aromatic fruity scent opens with…
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Varens Cool Eau Fraiche Intense, crafted by the renowned perfumer Ulric de Varens, exudes an enchanting floral aroma that captivates the senses. Introduced to the market in 2016, this fragrance…
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Varens Love, created by the esteemed perfumer Ulric de Varens, is an exquisite fragrance that embodies the essence of floral, woody musk for women. Its debut into the fragrance market…
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Varens Original French Sweets by Ulric de Varens is an exquisite floral fragrance crafted exclusively for sophisticated women. This remarkable scent made its elegant debut in 2008, leaving an unforgettable…
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Musk Sexy, developed by Ulric de Varens, is an exquisite Floral Woody Musk perfume specially crafted for women. Introduced in 2019, Musk Sexy captivates the senses with its sophisticated blend…
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Lily Prune Lily Gold, created by Ulric de Varens, is an exquisite fragrance that embodies the harmonious combination of amber and vanilla, catering specifically to the refined tastes of women.…
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Mix Me Tropical Beach by Ulric de Varens is an exquisite Floral Fruity fragrance specifically designed for women. This captivating fragrance was introduced to the market in the year 2012,…
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Rectoverso Man Tea Tobacco, created by the renowned perfumer Henri Bergia, is a sophisticated woody spicy fragrance designed exclusively for men. Introduced to the market in 2001, this exquisite scent…
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Chic Issime by Ulric de Varens is an exquisite floral fragrance designed specifically for women.
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Varens Essentiel Santal Intense, created by the esteemed perfumer Ulric de Varens, is an exquisite amber woody fragrance curated specifically for sophisticated women. Its captivating scent was first introduced to…
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Hot! Fragrances Black by Ulric de Varens is an exquisite woody fragrance crafted exclusively for men. This exceptional scent was initially introduced to the market in 2008, swiftly becoming a…
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Cananga by Ulric de Varens is an exquisite fragrance carefully crafted for the discerning gentlemen.
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French Love, a fragrance crafted by Ulric de Varens, embodies the timeless allure of Amber Vanilla, captivating women with its irresistible blend of notes. Its initial unveiling took place in…
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Varens d’Orient Amethyst, created by Ulric de Varens, is an exquisite Amber Floral fragrance tailored exclusively for women. This captivating perfume opens with an enchanting blend of Almond, Orange, and…
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Eau de Varens N° 8, crafted by the renowned perfumer Ulric de Varens, is an exquisite floral fragrance designed to be embraced by both women and men. This captivating fragrance…
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Hot! Fragrances Blue, crafted by renowned perfumer Ulric de Varens, is an exquisite fragrance that falls under the Woody Aromatic category, catering exclusively to men. Introducing itself to the market…
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Eau de Varens N° 3, created by Ulric de Varens, is an exquisite fragrance suitable for both women and men. This aromatic fruity fragrance combines a harmonious blend of carefully…
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UDV Black, crafted by Ulric de Varens, is an extraordinary Aromatic Fruity fragrance uniquely created for the discerning gentleman. Be captivated by its exquisite blend of top notes, which encompass…
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Varens Cool Eau Fraiche Intense, created by Ulric de Varens, is a captivating floral fragrance designed specifically for women. Its exquisite combination of carefully selected ingredients showcases the expertise behind…
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Introducing Varens D’Orient Nomad, a sophisticated Amber Fougere fragrance crafted exclusively for men, curated by renowned perfumer Ulric de Varens. This exceptional scent made its debut in 2017, capturing the…
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Varens Love, created by the esteemed perfumer Ulric de Varens, is a captivating fragrance designed for the modern woman. This exquisite scent falls under the Floral Woody Musk family and…
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Mini Purple by Ulric de Varens is an exquisite fragrance curated specifically for women, blending the delicate essence of florals, the succulence of fruits, and the indulgence of gourmand notes.
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Varens Lavande, created by the esteemed perfumer Ulric de Varens, is an exquisite fragrance catering to the refined taste of men. This sophisticated scent embodies a perfect harmony of amber…
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Mini Flirt, created by Ulric de Varens, is an exquisite floral fragrance that embodies femininity and grace.
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Lily Prune Lily Gold, created by the renowned perfumer Ulric de Varens, is an exquisite fragrance curated specifically for women. This enchanting blend is characterized by its warm and inviting…
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Eau de Varens No. 2, created by renowned perfumer Maurice Roucel, is an exquisite fragrance designed exclusively for women. Its debut in 1997 marked the beginning of a timeless scent…
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Lily Prune Lily Silver, created by renowned perfumer Ulric de Varens, is an exquisite Floral Fruity Gourmand fragrance designed for the discerning woman. This captivating scent made its debut in…
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Mini Varens 29, a creation by Ulric de Varens, is an exquisite Floral Fruity fragrance tailored for women. It made its grand debut in the year 2010, captivating the senses…
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Varens essentiel Santal Intense, created by the esteemed perfumer Ulric de Varens, is an exquisite fragrance that belongs to the Amber Woody category, specifically designed for women. This captivating scent…
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