Founded in 1983 by Ulric Viellard, Ulric de Varens is a prominent French marketing company specializing in the development of innovative and distinctive perfumes at affordable prices. With a target market ranging from 20 to 35 years old, the company prioritizes creating fun and captivating fragrance offerings. To effectively promote its products in France and various European countries, Ulric de Varens relies on a highly skilled team comprising individuals who have held significant roles in renowned companies within the industry. While the brand primarily markets its products in France through grocery stores, customers can also find select Ulric de Varens boutiques in major cities. In Germany, its products are distributed through drugstores, while the rest of the world can experience the Ulric de Varens brand in prestigious perfumeries and department stores. The company’s commitment to bold and imaginative creations has been widely recognized, earning it nominations for prestigious accolades like the Audace Creatrice (“Creative Audacity”) prize in 2006. Furthermore, Ulric de Varens has received numerous awards for its exceptional fragrances and packaging. Although predominantly available in Europe, Ulric de Varens perfumes can also be found in Asia and Argentina. In addition to its diverse range of fragrances for both men and women, the company also produces body care products, women’s cosmetics, home fragrances, candles, and jewelry. Ulric de Varens boasts an impressive fragrance base, consisting of 157 perfumes. The collection spans from its earliest edition in 1985 to its most recent creation in 2020. Renowned perfumers such as Maurice Roucel, Jean-Claude Ellena, Nathalie Zagigaeff, Henri Bergia, and Pierre Bourdon have collaborated with Ulric de Varens to craft their exceptional fragrances.
Hot! Fragrances Grey by Ulric de Varens is an exquisite Aromatic Fougere fragrance designed specifically for men. The top notes combine the harmonious scents of Lavender, Pineapple, and Wormwood, creating…
Read More
Mini Girly by Ulric de Varens is a captivating Floral Fruity fragrance designed specifically with women in mind. The carefully curated blend begins with a vibrant combination of Black Currant…
Read More
Mini Girly by Ulric de Varens is a delightful Floral Fruity fragrance crafted exclusively for women. Opening with the distinct and invigorating essences of Black Currant and Peach, this fragrance…
Read More
Lily Prune Love Story, an exquisite creation from the renowned perfumer Ulric de Varens, is a truly captivating Floral Fruity fragrance designed exclusively for women. This enchanting scent first graced…
Read More
UDV Extreme by Ulric de Varens is a captivating Amber Fougere scent designed specifically for men. It opens with a harmonious blend of Lavender, Mint, Tonka Bean, Tarragon, Sage, and…
Read More
Creation N° 09, crafted by the renowned perfumer Ulric de Varens, is a captivating Chypre Fruity fragrance designed exclusively for women.
Read More
Hot! Fragrances Brown, crafted by the renowned Ulric de Varens, is an exquisite fragrance that embodies the essence of woody spice. Specifically designed for men, this scent was introduced to…
Read More
Lily Prune Musk Patchouli, created by the renowned perfumer Ulric de Varens, is a sophisticated fragrance that falls into the Floral Woody Musk category, specifically tailored for women. This exquisite…
Read More
Version Black by Ulric de Varens is a sophisticated and captivating fragrance designed specifically for men. With its launch in 2010, this woody aromatic scent has become a timeless favorite.…
Read More
UDV Wild by Ulric de Varens embodies an alluring Amber Woody scent exclusively crafted for the discerning modern man. This remarkable fragrance made its debut in 2020, captivating enthusiasts with…
Read More
Version Sport by Ulric de Varens is a masculine fragrance that falls into the Woody Aromatic category. Released in 2019, Version Sport opens with invigorating top notes of Lime, Bergamot,…
Read More
Varens essentiel Cassis Douceur, introduced by the renowned Ulric de Varens, epitomizes the essence of a Chypre Floral fragrance designed specifically for women. With its launch in 2009, this exquisite…
Read More
Indra, created by Ulric de Varens, represents a captivating amber floral fragrance crafted exclusively for women.
Read More
Varens & Moi L’Envie, created by the renowned perfumer Ulric de Varens, is an exquisite Floral Fruity fragrance specifically designed for women. This luxurious scent was introduced to the market…
Read More
Gold Issime by Ulric de Varens is an exquisite Floral Aldehyde fragrance designed exclusively for women. This captivating scent made its debut in the early 2000s, leaving a lasting impression…
Read More
Lily Prune Musk Patchouli by Ulric de Varens is an exquisite fragrant composition, belonging to the Floral Woody Musk olfactory family, designed specifically for the discerning taste of women. This…
Read More
Vanilla Darling, a fragrant creation by Ulric de Varens, envelops women in an alluring blend of amber and vanilla. Delicately unleashed in 2019, this captivating scent presents a top note…
Read More
UDV Wild by Ulric de Varens is an exquisite amber woody fragrance meticulously crafted for the modern man. This sensational scent was introduced to the world in the year 2020,…
Read More
Version Sport by Ulric de Varens is an exquisite Woody Aromatic perfume designed specifically for men. This sensational fragrance was introduced in 2019 and has since captivated the senses of…
Read More
Varens essentiel Cassis Douceur by Ulric de Varens is a captivating Chypre Floral perfume designed specifically for women. With its exquisite blend of carefully selected ingredients, this fragrance delivers an…
Read More
Purple Pop, created by the renowned perfumer Ulric de Varens, is an exquisite fragrance specially crafted for the sophisticated modern woman. This scent encompasses the irresistible allure of Amber Vanilla,…
Read More
Gold Issime, crafted by renowned perfumer Ulric de Varens, is an exquisite Floral Aldehyde scent designed exclusively for the sophisticated woman. First introduced in the early 2000s, this fragrance captivates…
Read More
Lily Prune Sublime Vanilla, developed by renowned fragrance creator Ulric de Varens, is an exquisite amber perfume designed specifically for women. Introduced in 2001, this sophisticated scent is the brainchild…
Read More
UDV Star by Ulric de Varens is an exquisite fragrance crafted specifically for the sophisticated gentleman. Falling under the category of Citrus Aromatic, this fragrance offers a refreshing and invigorating…
Read More
Mini Sexy by Ulric de Varens is an exquisite fragrance for women that captures the essence of sensuality and allure. With its captivating notes of amber and vanilla, this scent…
Read More
Paris Dream, crafted by the esteemed perfumer Ulric de Varens, is an exquisite Floral Fruity fragrance designed specifically for sophisticated women. The fragrance opens with invigorating top notes of Cranberry,…
Read More
Mix Me Tropical Beach by Ulric de Varens is an exquisitely crafted Floral Fruity fragrance designed specifically for women. This invigorating scent was introduced to the market in 2012, captivating…
Read More
Chic Issime by Ulric de Varens is an exquisite floral fragrance specially designed for the elegant and sophisticated woman.
Read More
UDV Action by Ulric de Varens is a captivating woody aromatic fragrance crafted exclusively for men. It opens with invigorating top notes of bitter orange, pink pepper, and bergamot, which…
Read More
French Love, a fragrance for women, was created by Ulric de Varens. This exquisite Amber Vanilla scent was introduced in 2014. The top note features the enticing aroma of Candy…
Read More