In 1963, Ferruccio Lamborghini founded Automobili Lamborghini S.p.A., driven by his personal passion for cars and his desire to create vehicles that were more refined than existing options. Although Lamborghini admired Ferraris, he believed they lacked the sophistication he desired, finding them too noisy for his taste. Thus, he set out to develop road cars with luxurious designs, powerful engines, and enhanced comfort.
One of Lamborghini’s earliest creations was the Lamborghini 350GTV, designed and manufactured in an impressive few months. It made its debut at the Turin Motor Show in 1963. However, the design of the 350GTV underwent significant revisions, and within a year, a completely different version was unveiled at a car fair in Geneva.
Lamborghini’s legendary Miura was introduced in 1967 and became an iconic model. In 1969, the company produced the Espada, its first car to surpass 1,000 sales. However, the early 1970s posed challenges due to a global financial crisis that impacted profits and slowed down production for Lamborghini’s various companies. Consequently, Ferruccio Lamborghini sold 51% of Automobili to a wealthy financier from Switzerland, which offered only temporary relief. The 1973 oil crisis further exacerbated the situation, leading to Lamborghini selling his remaining 49% stake in 1974.
Despite the production of the renowned Countach model, Lamborghini faced financial distress, ultimately filing for bankruptcy by the end of the 1970s. The Mimran brothers, Jean-Claude and Patrick, assumed control of the company’s financial and operational aspects, initiating a process of restructuring. They revitalized Lamborghini by redesigning the failed Silhouette model and implementing gradual reforms.
In 1987, Lamborghini Automobili was acquired by Chrysler, and in 1991, the company ventured into the motorsport circuit—a direction that contradicted Ferruccio Lamborghini’s original vision. 1990 marked the introduction of the Lamborghini Diablo, which held the distinction of being the fastest car in the world at the time. However, Lamborghini changed hands multiple times until the unveiling of the supercar Murciélago in 2001. This model enjoyed substantial success until the economic downturn at the end of the 2000s. Consequently, the Murciélago was discontinued, making way for the new Aventador.
In 1999, Lamborghini expanded its brand into the realm of fragrances. The collection primarily comprises masculine scents, with two fragrances—Lamborghini Pour Femme and Overall—tailored for women. Renowned designer Tonino Lamborghini has overseen the creation of 19 perfumes since the introduction of the brand in 1979, collaborating with esteemed perfumers such as Anne Flipo, Beatrice Piquet, Alienor Massenet, Vincent Schaller, Guillaume Flavigny, and Jean-Charles Niel.
Titanium, the exquisite fragrance from Tonino Lamborghini, is a captivating blend that caters to the discerning tastes of men. Launched in 2001, this Woody Aromatic fragrance unites an array of…
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Titanium by Tonino Lamborghini is a captivating fragrance designed specifically for men who appreciate the power of sophistication. Launched in 2001, this woody aromatic scent epitomizes elegance and prestige. The…
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Forza, created by esteemed perfumer Guillaume Flavigny for Tonino Lamborghini, is a captivating Woody Aromatic fragrance tailored specifically for men. It first made its debut in 2008, captivating discerning individuals…
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Overall pour Homme by Tonino Lamborghini is a distinguished fragrance crafted specifically for men. The fragrance, initially introduced to the market in 2004, falls under the Citrus Aromatic category. It…
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Overall pour Homme by Tonino Lamborghini is a Citrus Aromatic fragrance carefully crafted for the modern man. This exquisite scent was introduced to the market in 2004, captivating men with…
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Mitico by Tonino Lamborghini is an exceptionally crafted amber fragrance exclusively designed for men. Its exquisite blend of notes evokes a sense of timelessness and sophistication. Introduced in 2008, Mitico…
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Sportivo by Tonino Lamborghini is an exquisite woody spicy fragrance designed specifically for the discerning modern man. This captivating fragrance was introduced in 2012 to rave reviews from fragrance connoisseurs…
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Feroce, introduced in 2008, is an exquisite men’s fragrance from the esteemed house of Tonino Lamborghini. Crafted by the talented perfumer Vincent Schaller, Feroce is a captivating blend of Woody…
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Prestigio, crafted by Tonino Lamborghini, is an exquisite amber spicy fragrance tailor-made for the modern man. This remarkable scent made its grand entrance into the world of perfumery in the…
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Feroce by Tonino Lamborghini epitomizes the essence of masculinity with its captivating blend of woody and spicy notes. This remarkable fragrance made its debut in 2008, leaving a lasting impression…
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Lamborghini Convertible, crafted by the esteemed Tonino Lamborghini, is an extraordinary aromatic green fragrance designed exclusively for men. This exquisite scent made its debut in the year 1979. The top…
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Lamborghini Pour Femme, crafted by the renowned brand Tonino Lamborghini, embodies an exquisite Amber Floral aroma specially created for women. This remarkable fragrance made its grand debut in the year…
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Ginevra White Angel, created by the renowned fragrance house Tonino Lamborghini, embodies an exquisite Floral Fruity Gourmand scent, catering specifically to the discerning tastes of women. Introduced to the market…
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Ginevra Black Panther, created by the esteemed Tonino Lamborghini, is an exquisite fragrance that falls under the Floral Woody Musk category, curated specifically for women. This captivating scent made its…
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Classico by Tonino Lamborghini is an exquisite Aromatic Spicy fragrance designed exclusively for men. This captivating fragrance made its debut in 2013, captivating the senses with its alluring composition. Crafted…
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Lamborghini Pour Homme by Tonino Lamborghini is an exquisite fragrance designed specifically for men, capturing the essence of luxury and elegance. Launched in 1999, this scent belongs to the Woody…
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Millennials by Tonino Lamborghini is an exquisite Woody Spicy fragrance skillfully crafted for the modern gentleman. Introduced to the market in 2021, this exceptional scent captures the essence of contemporary…
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Prestigio, the remarkable creation by Tonino Lamborghini, is an exquisite amber spicy fragrance expertly crafted for the discerning gentleman. Introduced in 2011, this fragrance boasts a captivating blend of top…
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