Tokidoki, which means “sometimes” in Japanese, is an Italian lifestyle brand that draws inspiration from Japanese pop culture. It was founded in 2005 by Italian artist Simone Legno, alongside his business partners Pooneh Mohajer and Ivan Arnold. The brand focuses on creating a wide range of products, including apparel, footwear, accessories, and more, all featuring the unique art, characters, and logo designed by Simone Legno.

In addition to their existing product offerings, Tokidoki has also ventured into the fragrance industry, introducing a new line of perfumes. As of now, the brand has released two fragrances in 2016, both designed by the talented team at Tokidoki. These fragrances showcase the brand’s distinct aesthetic and commitment to producing high-quality, innovative products.