Tobali is a contemporary fragrance house that exudes an alluring charm, embracing the concept of hidden beauty while proudly celebrating the essence of Japonism. With a creative and avant-garde aesthetic deeply ingrained in the modern Japanese way of life, Tobali captures the spirit of this unique culture.

In 2017, Tokyo became the backdrop for Tobali’s inception. As Japanese individuals, we yearn for boundless stimulation and excitement, eagerly absorbing and amplifying trends from across the globe. Our bustling cityscape, adorned with skyscrapers, operates in a synchronized harmony. However, amidst this fast-paced urban existence, we find solace in our traditional aesthetic sensibilities rooted in concepts like “Zen,” “Fuzei,” and “Wabi-sabi”. These mental virtues provide stability to our hearts and form an intrinsic part of our DNA.

Living in this era of modernity, it is often assumed that “appeal” must be easily understood and logically represented. Yet, our ancestors embraced a culture that cherished the beauty concealed within purposeful obscurity. The concept of “hidden beauty” breathes life into knowledge and stimulates new thoughts, offering a creative and avant-garde form of beauty that transcends the basic instinctual appeal of flashy lights.

Founding Tobali, Muneki Hashimoto encapsulates the essence of this “hidden beauty.” Tomoyuki Yonezu, the talented Creative Designer from EROTYKA TOKYO PARIS, visualizes this concept, drawing inspiration from his extensive experience in both the fashion industry and high fashion. Yonezu’s style is deeply influenced by the unique arts of Japan. He finds inspiration in the pure white vessels used to hold offerings for the gods, the delicate white Japanese paper used to wrap sacred wine bottles, the internationally acclaimed Mino ware pottery, and even the flickering flame of traditional Japanese candles. Through his modern reinterpretation, Yonezu reconstructs traditional Japanese culture, giving rise to hidden beauty through a harmonious white melody.

Tobali, being a new fragrance brand, showcases the creative prowess of designer Tobali. The brand boasts a range of seven exquisite perfumes, all unveiled in 2018, each captivating the senses with its distinctive character and artistry.