The Party, an esteemed fragrance house hailing from Italy, has an intriguing story of its inception. It began with three close friends who sought to revive the iconic fragrance Acqua Di Parma, driven by its rich history and personal significance. What started as a sentimental project soon transformed into a globally recognized luxury brand, subsequently acquired by the esteemed LVMH Group in 2002. Paolo Borgomanero, the former president and co-founder of Acqua Di Parma, unveiled The Party in 2006, a brand dedicated to those who appreciate timeless luxury and sophistication.

At the core of The Party’s philosophy is the commitment to upholding the tradition of elegance, catering to individuals who, despite living in a modern era, refuse to relinquish the allure of classic objects. The fragrances offered by The Party draw their inspiration from the unforgettable glamour and opulence of the 1930s and 1940s. The inaugural fragrance, The Party in Manhattan, is a captivating ode to a bygone era characterized by captivating allure, clandestine love affairs, exuberant jazz melodies, luxurious fur coats, and stunning pearls. Accompanying this entrancing scent is its male counterpart, The Ten Party 1986, which embarks on a narrative set in 1986 Bologna. The fragrance encapsulates the tale of ten prosperous entrepreneurs who revel in life’s pleasures while remaining devoted to humanitarian causes, having founded numerous influential international relief projects. As one of these friends, Paolo Borgomanero pays homage to his esteemed compatriots through this remarkable fragrance.

Featuring a range of meticulously crafted, 100% natural fragrances, The Party elevates every aspect of its offerings. Each fragrance is presented in handcrafted packaging, imbuing every detail with a profound dedication to excellence. With seven exceptional perfumes in its collection, The Party continues to captivate fragrance enthusiasts who seek sophistication and distinction. Having debuted in 2008, The Party has released several new editions, the latest being in 2010. Paolo Borgomanero, the gifted nose behind these masterpieces, exemplifies the brand’s commitment to artistry and craftsmanship.