Established in 1963 in Columbus, Ohio, The Limited initially focused on mall-based specialty retailing. Over the years, it has transformed into an enduring fashion retailer renowned for its extensive range of high-quality, private-label apparel. Dedicated to empowering the discerning Sophisticated Professional, The Limited strives to enhance their lives, enabling them to embrace unlimited possibilities. In addition to its apparel offerings, the brand has ventured into the fragrance market with the launch of four distinctive perfumes. The Limited, as a fragrance brand, made its debut in 2012 and has since continued to expand its collection, with the latest addition introduced in 2016. The fragrances from The Limited showcase the expertise of renowned perfumers Annie Buzantian, Gil Clavien, and Caroline Ivanica, who have contributed their talents to create these captivating scents.