Tartine et Chocolat is an esteemed French children’s clothing brand that was established by Catherine Painvin in 1977. With a vision to provide children and babies with clothing that is delicate, elegant, and unpretentious, Painvin sparked a significant revolution within the children’s fashion industry. Over time, Tartine et Chocolat expanded its product offerings to include soft toys, fragrances, children’s bedroom furniture, accessories, and linens, among others.

Emilie Zannier, through her unique and contemporary approach, has breathed new life into Tartine et Chocolat by infusing the brand with a timeless modernity. Imaginatively captivating, Zannier has created a fantastical world where the new collections from Tartine et Chocolat are brought to life, fueled by the vibrant imagination of children. The brand prides itself on its ability to seamlessly blend modern elements with an inherent tenderness, resulting in a simple yet refined style.

Located on the prestigious boulevard Saint-Germain in Paris, the flagship boutique of Tartine et Chocolat serves as the epitome of the brand’s essence. It is here that visitors can experience the true embodiment of the brand’s philosophy, immerse themselves in a realm where charm and sophistication coexist.

In 1988, Tartine et Chocolat made its entry into the fragrance industry with the launch of Ptisenbon, a scent specifically designed for children aged three and above. Surprisingly well-received by adults as well, this fragrance set the stage for the brand’s continued success in the perfume market. To date, Tartine et Chocolat has developed a portfolio of four distinctive fragrances. Crafted in collaboration with talented perfumers Olivia Jan and Michèle Saramito, the fragrances embody the essence of the brand, capturing its essence and bringing it to life through olfactory artistry. From the earliest edition in 1988 to the most recent one introduced in 2007, each fragrance tells its unique story and leaves an indelible impression.