Established in 2013 under the guidance of Elizabeth Gaynes, Strangelove NYC (formerly known as ERH1012) has established itself as a prominent force in the realm of artisanal perfumes. With a commitment to producing only the finest fragrances, each creation is meticulously handcrafted in small batches, utilizing oil-based formulas that gradually seep into the skin for a long-lasting and highly personal effect.

Moreover, Elizabeth Gaynes is also recognized as a co-founder of GaiaOne, an enterprise that has revolutionized the sourcing of raw materials for perfumes. In collaboration with Givaudan, a renowned fragrance development company, GaiaOne is actively engaged in a partnership with a sprawling 600-acre plantation nestled in Borneo. This plantation is dedicated to cultivating organic crops specifically used for producing essential oils. Noteworthy for its sustainable and transparent practices, this joint endeavor plays a pivotal role in protecting the delicate ecosystem unique to the region.

At present, Strangelove NYC boasts a collection of ten exquisite perfumes within its fragrance base. As a relatively new brand, its inaugural fragrance was introduced in 2014, followed by subsequent releases up until the latest creation unveiled in 2019. These remarkable fragrances were skillfully formulated under the guidance of perfumer Christophe Laudamiel.