St. Johns, a prestigious American brand, was established in 1947. Its origins can be traced back to U.S. Naval Officer John Webb, who was stationed in the Virgin Islands during World War II. During his time there, he discovered the extraordinary benefits of bay leaf oil, which had long been used by the locals for its health and beauty properties. Inspired by the fascinating history of the bay rum industry and previous explorations in this field, Webb ingeniously blended this versatile essential oil with exotic Caribbean spices, resulting in a truly captivating and masculine fragrance.

Each bottle of St. Johns Bay Rum™ was meticulously and personally packaged by Webb, using local palm fronds. This marked the birth of the St. Johns Bay Rum™ brand, which instantly captivated the American market with its infusion of the spirit and allure of the islands. The iconic “Fishnet Weave®” bottles that were used have now become synonymous with the essence and core values of the St Johns Bay Rum™ brand: Authenticity, Distinction, Timelessness, and Tradition. Today, the St. Johns Fragrance Company™ continues to craft the finest fragrances, faithfully adhering to the original formulations while also embracing the evolving needs of the modern man.

St. Johns Bay Rum™ takes pride in its position as a classic brand that remains an essential part of every man’s grooming routine. The commitment to maintaining the brand’s timeless appeal is unwavering, as is the dedication to producing top-quality fragrances. As of now, Designer St. Johns offers a collection of five exquisite perfumes, all of which contribute to the brand’s growing fragrance base. Although relatively new, having been introduced in 2017, St. Johns has quickly become synonymous with elegance and sophistication. With the most recent addition to its fragrance line in 2019, St. Johns Bay Rum™ sets the benchmark for fragrance craftsmanship and continues to capture the hearts of individuals worldwide.