Founded in 2016, Senyokô is an independent fragrance brand based in Paris. The brand seamlessly merges French luxury with Japanese elegance, drawing inspiration from literature, fine arts, and music from both Eastern and Western cultures. Each Senyokô creation tells a unique story, initially conceived during bedtime and now narrated by carefully selected niche artists. With its refined and unexpected flair, Senyokô embodies the epitome of beauty.

The brand’s visual identity embraces a timeless combination of neutral black and white tones, accentuated by a touch of red. This aesthetic perfectly complements Senyokô’s ethos of refinement and restraint, which is infused with a tricolor fusion of Eastern and Western sensibilities. The packaging of Senyokô’s exceptional fragrances features a perfectly round “shoji” window inspired by the “satori no mado” (meaning “window of enlightenment”) found in Genko-an Temple, Kyoto, Japan. This window serves as the outer sleeve of the fragrance, resembling a “byobu” (Japanese screen) and partially revealing the captivating inner box drawing. The interaction between the inner box drawing and the illustration on the “shoji” window creates a harmonious visual narrative.

Each panoramic inner box drawing is meticulously handcrafted by Senyokô’s award-winning illustrator, who dedicates over 160 hours to each masterpiece. Moreover, the brand collaborates with a carefully selected manufacturer specializing in small batch box crafting to ensure the utmost quality. The cap of Senyokô’s fragrances is co-crafted with a renowned French luxury closure manufacturer using a patented high-density resin. This collaboration has resulted in a unique torn-paper texture, symbolizing the texture of life. The caps are meticulously crafted using a complex molding process in Challes, France, with each cap boasting its own distinct characteristics.

With a collection of seven perfumes in its fragrance base, Senyokô has made a distinctive mark in the industry since its inception in 2016. The nose behind these exceptional fragrances is Euan McCall. To experience the world of Senyokô, follow the brand on Facebook and Instagram:

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