In the dynamic beginning of 2022, our brand made a decisive commitment to develop an unparalleled range of fragrances. This endeavor was approached with utmost seriousness and dedication, as no expense was spared in attending to even the smallest details and surmounting significant challenges. The singular focus was on creating a luxurious experience whenever you wear SBOY eau de parfum or marvel at its mesmerizing brilliance atop its meticulously stitched velour stand.

@elenmiren, the esteemed perfumer from Ukraine, known as Elena Necheporuk, handcrafted the very essence of our fragrance with utmost care and precision. Once her initial version received approval from our team, including Soulja Boy, the true magic began to unfold. The brand entrusted the aromatic oils to Argeville, an esteemed fragrance house based in Grasse, France, renowned for its exceptional perfumers who craft oils for leading global brands. The brand emphasized the requirement for oils of the highest caliber, surpassing the usual standards.

The design of our bottles and boxes was the product of a unique international collaboration. Alexey Zalevskiy, an iconic figure in Ukrainian fashion, worked closely with our American team to create a visually stunning aesthetic. The perfume bottles themselves are exquisitely crafted in Italy, utilizing the most refined glass in the industry. Furthermore, the boxes feature meticulous handcraftsmanship from Turkey, with each one adorned with a sophisticated velour lining inside the lid.

Introducing SBOY By Draco, a new fragrance brand. Designer SBOY By Draco has created two remarkable perfumes for our fragrance base, both launched in 2022. The brilliant nose behind these fragrances is Elena Necheporuk, whose expertise and artistry have contributed to their exceptional quality.