Sasva is a distinguished Indian brand that derives its name from the Sanskrit word meaning “excellent,” “praiseworthy,” and “laudable.” Our logo, a captivating variation of the thousand petal lotus, embodies the essence of supreme consciousness, universal spirit, and universal mind in Indian culture. Rooted in the opulence, sensuality, and decadent sensuousness of historical and contemporary Indian and Oriental cultures, our brand philosophy reflects our deep appreciation for poetry, music, art, films, emotions, and inspiring settings. These influences inspire us to create fragrances infused with profound depth and character.

Drawing inspiration from the rich heritage of Oriental perfumery, our mission is to reinterpret it progressively. We find inspiration in the vibrant and cosmopolitan global youth culture of our times. We celebrate a pluralistic and diverse India, embracing its multitude of influences and welcoming modernity and other cultures. At Sasva, we pride ourselves in using the highest quality natural ingredients sourced from the finest origins for our products. We prioritize reusability, embodying a luxury that is environmentally friendly and upholds the dignity of animals.

Our creations are deeply influenced by the composite melting pot that is modern India, influenced by Persian culture and the cultures of the Far East. Our aesthetic, choice of ingredients, and ethos effortlessly blend luxurious modernity with Oriental allure. We revel in the decadent sensuality, overt ornateness, and rich art, design, and literary traditions of Eastern cultures. With an unwavering focus on locally sourced natural ingredients and sustainable packaging and production methods, we ensure our commitment to quality and responsibility.

Sasva stands as a new frontier in fragrance, symbolizing the vision and talent of designer Sasva. In our fragrance base, we proudly present seven exquisite perfumes, all launched in 2022. These fragrances were meticulously crafted in collaboration with renowned perfumers Jordi Fernández, Hamid Merati-Kashani, and Gaël Montero. Together, we strive to create olfactory experiences that captivate the senses and evoke emotions.

Join us on this olfactory journey, as we share with you the essence of Sasva – a brand that embodies the beauty, richness, and allure of India and the wider Oriental world.