Ruik is a distinguished perfume house that prides itself on producing exquisite fragrances using only 100% plant-based ingredients. Their inaugural creation, VERSCHIL, draws inspiration from discarded orange peels, a remarkable waste product renowned for its enchanting aroma derived from the oil in its outer cells. By utilizing this overlooked resource, Ruik has crafted a scent that is both captivating and sustainable.

Leveraging the concept of transforming the most renowned Christmas tree in the Netherlands into a perfume, Ruik’s second fragrance, aptly named DEN (Dutch for “fir”), encapsulates the essence of this beloved symbol. Each note expertly curated to evoke the enchanting scent of a festive evergreen, DEN is a testament to Ruik’s innovative approach to fragrance creation.

In 2018, Ruik proudly introduced their third creation, KNOP. This exceptional perfume is crafted using waste materials derived from rose growing companies, highlighting Ruik’s commitment to utilizing sustainable resources. With each spritz of KNOP, wearers are enveloped in a luxurious scent that embodies the beauty and elegance of roses, while championing environmentally conscious practices.

Additionally, Ruik’s original fragrance, VERSCHIL Eau D’Orange, underwent a reformulation in 2018 and is now available under the simplified name VERSCHIL. This updated version maintains the signature allure of the original while featuring a new flacon and stopper design, further enhancing its appeal.

As a burgeoning fragrance brand, Ruik offers a collection of four distinct perfumes. Since their inception in 2016, Ruik has consistently pushed the boundaries of olfactory craftsmanship, collaborating with esteemed perfumers Noëlle Dorenbos and Boye Dorenbos to bring their visionary creations to life. From their inaugural scent to their latest masterpiece, Ruik embodies the intersection of artistry and sustainability, redefining the world of perfumery.