Ruhr-Universität Bochum, also known as RUB, made history in 2015 by becoming the first institution to develop its own distinctive scent. This groundbreaking achievement was made possible through the collaboration of several key individuals, including renowned Perfume Researcher Prof. Dr. Dr. Dr. med. Hanns Hatt, Perfumeur Geza Schön from Berlin, Robert Müller-Grünow, Managing Director of “Scentcommunication,” Michael Mauer from Bochumer MM Duft UG (acting as a sales partner for RUB), RUB Rector Prof. Dr. Dr. Hc Elmarweiler, and Dr. Oliver Pieper from “Stadt-Parfümerie Pieper,” the exclusive retailer of the scent at select locations.

The creation of “Knowledge by RUB” holds special significance as fragrances have the ability to impact not only our sense of smell but also various physiological and psychological processes. Fragrances have been found to influence hormone regulation, transmit important messages within the brain, and modulate both physical and mental functions. For example, cineol, one of the key components of the scent, has an invigorating effect by stimulating not only the conventional nerve cells but also the “warning nerves” of the trigeminal nerve when present in high concentrations. Conversely, geraniol, another prominent ingredient, induces relaxation and enhances the effect of inhibitory messengers in the brain, resulting in a powerful and soothing effect. The combination of these two fragrances creates a harmonious blend that boosts mental performance.

For more detailed information on the effects and benefits of all five components found in the “Knowledge” scent, we invite you to explore our comprehensive collection. As a brand, RUB represents an innovative entry into the fragrance market, with our encyclopedia currently featuring a single perfume designed by Geza Schoen in 2015.