ROUTE 66 – Fragrances that epitomize boundless freedom and unwavering masculinity. Cruising on your Harley past vintage car wrecks and charming roadside diners, a quick detour to an offbeat bar for a refreshing drink, and then putting the pedal to the metal as you soar past the legendary Grand Canyon. This is the essence of the world-renowned Route 66 on the American highway – a symbol of limitless freedom, coolness, and masculinity. The fragrance collection from the new ROUTE 66 brand embodies this spontaneous and authentic lifestyle, capturing the diverse destinations that travelers encounter on the iconic “Mother Road”.

Launching in stores from September 2021, the men’s fragrances “Easy Way of Life”, “The Road to Paradise is Rough”, and “From Coast to Coast” take wearers on an olfactory journey that encapsulates the spirit of adventure and freedom that a man craves as he embarks on the legendary nearly 2500-mile-long Route 66. ROUTE 66 captures the unbridled nature of existence with its distinctly masculine fragrances. This captivating fragrance trio melds vibrant scent combinations and masculine discernment during an exhilarating expedition, evoking elements of freshness, dynamism, individuality, and allure.

Designer Route 66 boasts an impressive collection of four perfumes in our fragrance base, firmly establishing itself as a noteworthy fragrance brand. The earliest edition was created in 2021, with the newest addition launching in 2022.