Rocawear is an esteemed designer label that was founded by Damon Dash and Shawn Carter, widely recognized by his music industry pseudonym, Jay-Z. Together with Kareem Biggs, Dash and Jay-Z also established Roc-a-Fella records. Jay-Z’s immense talent propelled him to become one of the highest-selling recording artists of the late 20th and early 21st centuries, with over 50 million albums sold to date. In addition to his musical accomplishments, Jay-Z has found success as a record producer and has even explored minor acting roles in select films. Boasting an impressive 13 Grammy awards, numerous award nominations, and an extensive repertoire as a recording artist, producer, and entrepreneur, Jay-Z stands as one of the industry’s most financially prosperous entertainers.

Debuting in 1999, Rocawear initially focused on delivering urban-inspired apparel for young men. However, over the years, the Rocawear brand has evolved into a fully-developed lifestyle brand. Today, Rocawear’s range includes clothing for both men and women, children’s wear, accessories, and shoes. Through licensing agreements, Rocawear has extended its offerings to encompass a diverse array of goods, such as handbags, belts, shoes, jewelry, lingerie, and fragrances. Collaborating with Elizabeth Arden, Rocawear has successfully introduced a line of captivating fragrances. Their first fragrance, 9IX for men, debuted in 2008. Currently, Rocawear boasts a collection of three perfumes, with the earliest edition dating back to 2008 and the most recent release in 2011. The fragrances were expertly crafted by the talented nose of IFF, the renowned fragrance creation company.