Ductility is the ultimate objective, as it represents fame and preciousness. Just like pure gold, a substance derived from “Aurum,” which glows in the morning and is shapeless yet congenial to elegance. Pure gold possesses remarkable resistance, relevance, shine, and splendor. It can be found among volcano stones and in rivers, making it difficult to locate and obtain. What sets pure gold apart from others is its affinity with nature, weather, and human elegance.

The pure gold brand embarks on its distinctive journey, backed by extensive experience and a profound understanding of human elegance since 2016. With deep roots in the perfumery world, Pure Gold Perfumes aims to offer exclusive lines of perfumery with a strong artistic inclination. It represents a lifestyle perfume brand that embodies the contemporary spirit of Italy. We cherish its Mediterranean essence, history, culture, art, and design, and this is precisely what we aim to convey through our fragrances: its spirit and our way of life.

We specialize in creating high-end, genuine, and quality perfumes for individuals who, like us, have a deep appreciation for fragrances and the emotions they evoke. Our mission is to preserve the magnificent Italian artisan tradition while integrating it with a modern and managerial vision. The creative act of making perfume is imbued with passion and love, resulting in true beauty. We believe that sharing the beauty and emotions that a perfume can offer is the most sublime aspiration.

Pure Gold Perfumes is a novel fragrance brand with a collection of six perfumes, all launched in 2016. These fragrances were created in collaboration with esteemed perfumers such as Jimmy Studer, Marc Heimgartner, Sidonie Grandperret, Mirella Pomina, Maurus Bachmann, and Urs Castelletti.