PUMA, a renowned German athletic shoe and apparel brand, was established in 1948 by Rudolf Dassler. Rudolf’s passion for athletic footwear production began upon his return from World War I. Starting off in his mother’s laundry business, the Dassler Brothers commenced the manufacturing of shoes. These shoes made their debut at the 1928 Olympics, being the pioneering athletic footwear to include studs and spikes. One notable achievement with the shoes was Lina Radke-Batschauer winning a gold medal in the Women’s 800M event. The Dassler brothers reached a significant milestone in 1936 when they personally delivered samples to the Berlin Olympics and managed to convince American athlete Jesse Owens to try out their shoes. This marked the first-ever athletic sponsorship of an African-American athlete. Owens’ impressive performance, securing four gold medals, greatly enhanced the company’s reputation, resulting in athletes worldwide clamoring for a pair of Dassler Brothers shoes.
However, following World War II, a falling-out between the Dassler brothers occurred. Adolph and Rudolf decided to dissolve the Dassler Brothers Shoe Factory and embarked on separate paths to establish their own rival shoe companies. Adolph founded Adidas, another renowned athletic shoe company based in Herzogenaurach, while Rudolf registered his own company under the name “Ruda” (derived from a combination of his first and last names). In 1949, Rudolf changed the company’s name to Puma. The original Puma logo featured a leaping puma through the letter “D,” symbolizing the Dassler name. In present times, Puma shoes and apparel carry the distinctive “Form stripe” mark introduced in 1958.
Initially, Puma focused on manufacturing football shoes. Their first football boot, “Atom,” was launched in 1948, with the introduction of screw-in studs in the 1952 “Super Atom” boot. Athletes continued to enhance the brand’s reputation by achieving remarkable athletic feats while sporting Puma shoes. Notably, the first post-war football goal for West Germany was scored while wearing Puma boots, and Puma obtained its first Olympic victory in 1952 when Josy Barthel of Luxembourg, wearing Pumas, won the men’s 1500m event. The legendary Puma King football boot, worn by numerous World Cup players, cemented its status during the 1970 FIFA World Cup. Unfortunately, potential reconciliation between the Dassler brothers and their respective companies faced setbacks during this time. Although an agreement had been reached not to sponsor soccer champion Pele, Puma brokered a secret deal resulting in Pele donning their shoes during the final match in front of millions of television viewers. In 2008, Puma celebrated the 40th anniversary of the King football boot with a special edition called King XL.
Puma has also supplied shoes and apparel to Olympic runners like Usain Bolt, as well as notable tennis athletes including Boris Becker and Martina Navratilova. After Rudolf Dassler’s passing in 1974, the company remained under the leadership of his sons Armin and Gerd. Puma became a publicly-traded company in 1986 and, in 1989, a majority share was acquired by a Swiss businessman. In 2007, French luxury goods corporation PPR gained a majority share of Puma. Moreover, Puma entered the fragrance market, collaborating with Procter & Gamble to produce Puma Fragrances. These fragrances, featuring a sporty theme in their packaging, are frequently endorsed or advertised by professional athletes. With a collection of 41 perfumes, the earliest fragrance edition was created in 2002, and the most recent was launched in 2019. The nose behind these fragrances is Natalie Gracia-Cetto.
Flowing Free Women by Puma is an exquisite floral fragrance created exclusively for women. This enchanting scent made its debut in 2008, captivating the senses with its harmonious composition. At…
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Shake The Night by Puma is an invigorating Citrus Aromatic fragrance designed for the modern man. With its vibrant blend of notes, this fragrance is bound to leave a lasting…
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Flowing Man by Puma is an exquisite fragrance designed specifically for the modern man. This captivating scent was first introduced in 2003, capturing the essence of timelessness and sophistication. The…
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Puma’s Jamaica ² Woman is an exquisite fragrance designed exclusively for women, combining floral and fruity notes. This fragrance was introduced to the market in 2008, showering the senses with…
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Green by Puma is an esteemed Aromatic Aquatic fragrance designed exclusively for the modern man. This exquisite scent made its debut in 2012, captivating the senses with its invigorating blend…
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Push The Heat by Puma is an exquisite scent for the modern man, boasting a captivating combination of woody and spicy notes. This extraordinary fragrance made its debut in the…
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Puma I’m Going Woman is a delightful Floral Fruity fragrance tailored specifically for women. This exquisite fragrance was first introduced in the year 2007. It captures the essence of femininity…
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Puma Woman, developed by Puma, is an exquisite Floral Woody Musk scent created specifically for women. This captivating fragrance was introduced to the market in 2002, boasting a delightful blend…
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Introducing Jamaica Man by Puma, an exquisite amber fougere fragrance designed specifically for men. This exceptional scent was initially released to the world in 2004, captivating discerning individuals with its…
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Jamaica Man, crafted by Puma, is an exquisite and refined amber fougère fragrance designed specifically for the discerning modern gentleman. This captivating scent was introduced to the market in 2004,…
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Woman by Puma is an exquisite Floral Fruity fragrance exclusively crafted for the sophisticated woman. Immerse yourself in the captivating blend of top notes including Green Apple, Pink Grapefruit, Juniper…
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Woman by Puma is a captivating Floral Fruity scent tailored exclusively for women. It opens with a delightful blend of invigorating Green Apple, zesty Pink Grapefruit, aromatic Juniper Berries, and…
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Jamaica Woman by Puma embodies the essence of femininity with its Floral Fruity fragrance, specially created for women. Its captivating aroma was introduced to the market in 2004, captivating the…
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Puma Limited Edition Man, crafted by the renowned brand Puma, is a captivating fragrance designed exclusively for men. Embracing a Citrus Aromatic profile, this fragrance was first introduced in 2006,…
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Puma Aqua Woman, a creation by renowned brand Puma, is an exquisite Floral Aquatic fragrance designed specifically for women. This captivating scent made its debut in the year 2007. The…
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Flowing, created by Puma, is an exquisite Amber Floral fragrance designed specifically for women. This captivating scent was introduced to the market in 2003, showcasing Puma’s dedication to providing unique…
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The Puma Yellow Brasil Edition, developed by renowned brand Puma, presents a Floral Fruity fragrance specially designed for the modern woman. Launched in the year 2014, this exquisite perfume offers…
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Puma Limited Edition Man, created by the renowned brand Puma, is an exquisite fragrance designed specifically for men. Introduced to the market in the year 2006, this fragrance belongs to…
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Flowing by Puma is an exquisite floral fragrance curated specifically for women. This captivating scent made its debut in 2003, captivating the hearts of fragrance enthusiasts worldwide. At the top,…
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The Puma Yellow Brasil Edition, created by Puma, is an exquisite Floral Fruity fragrance designed for women. It was first introduced to the market in 2014, captivating the senses with…
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Rock The Beat by Puma is an exquisite scent characterized by its woody, floral, and musky notes, specifically designed for the modern man. This captivating fragrance was introduced to the…
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Yellow by Puma is a captivating Floral Fruity scent designed exclusively for women. This exquisite fragrance was introduced in 2012, aiming to provide a delightful sensory experience to its wearers.…
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Rock The Beat by Puma is an exquisite fragrance designed specifically for men, combining the invigorating essence of woody, floral, and musky notes. This alluring scent was introduced to the…
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Yellow by Puma is an exquisite Floral Fruity fragrance specifically formulated for the sophisticated women of today. The fragrance was introduced to the market in 2012, drawing immediate attention with…
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The Puma Green Brasil Edition for men, crafted by Puma, is an exquisite fragrance categorized as Woody Aromatic. This fragrance was introduced in the year 2014, captivates the senses with…
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Puma Create, developed by the renowned brand Puma, is an exquisite Floral Fruity fragrance tailor-made for elegant women. This captivating fragrance was introduced to the market in 2006, offering a…
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Puma Create Man by renowned brand Puma is an exquisite fragrance designed specifically for men. Released in 2006, this aromatic aquatic scent offers a refreshing and invigorating experience. The top…
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Jam Woman by Puma is an exquisite Floral Fruity fragrance designed specifically for women. This elegant scent made its debut in 2011, captivating wearers with its alluring blend of ingredients.…
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