Profumi di Sant’Elena unveiled its latest creation, Pitti Fragranze Profumi di Sant’Elena, during the 16th edition of the event. The brand introduced two new fragrances, Voira and Ventunora, which were recently launched in the artistic perfumery market. These fragrances are the result of the vision and hard work of the Muzio, Pette, Durante, Di Liello, Ruberto, and De Tollis families, whose history dates back generations. Their commitment to values such as respect, trust, loyalty, and dignity has been passed down from their fathers and grandfathers.

The journey began in Sant’Elena Sannita, a quaint town in the Molise region of Italy, where the families established their first small perfume shops. Today, these shops have gained recognition as reputable national and international perfumeries.

The names of the fragrances, Voira and Ventunora, were carefully chosen to reflect the essence of Sant’Elena and its people. By purchasing these fragrances, individuals become part of a larger project that celebrates the spirit of Santelenesi and pays homage to their land and heritage. EFFEGI IMPEX in Rome has been entrusted with the distribution of Voira and Ventunora, and they have played a crucial role in guiding the brand’s journey and growth alongside small retailer groups.

Profumi di Sant’Elena, known for its attention to detail and quality, currently offers a collection of two exquisite perfumes. As a new fragrance brand, they have released their first edition in 2015, and continue to expand their range with the latest addition in 2016.