Valentine Pozzo di Borgo has always harbored a lifelong dream of turning the concept of a Pozzo di Borgo brand into a tangible reality. Exploring the multifaceted personalities within his family, Valentine believes that each character can be beautifully embodied through the medium of perfume, evoking a variety of emotions and connections in others. This belief extends beyond his own family, as he recognizes that similar personalities can be found in numerous other families – from those who exude joyfulness and creativity to those who possess a more melancholic disposition.

Having grown up surrounded by the alluring world of scents, perfumers, and fragrance samples, Valentine’s journey into the Perfume Universe was significantly influenced by his mother. It was through her guidance and immersion in this fragrant realm that he found himself naturally drawn to the profession and the profound desire to establish the Pozzo di Borgo House.

Initially, Valentine contemplated using his family members’ names as titles for his perfumes. However, he soon realized the potential for misinterpretation and opted instead for utilizing dates of birth. This approach not only pays homage to the individuals who inspire each fragrance but also transports the wearer to a specific era associated with that particular date. For instance, Valentine’s own fragrance takes us back to the vibrant and dynamic era of the 1980s, while the scent representing Carl Andrea Pozzo di Borgo transports us to an entirely different epoch.

Pozzo di Borgo, as a fragrance brand, currently boasts a collection of five captivating perfumes. This brand is relatively new to the industry, with its earliest scent being introduced in 2013 and the latest in 2015. Collaborating with esteemed perfumers such as Sonia Constant, Violaine Collas, Mathilde Bijaoui, and Philippe Bousseton, Pozzo di Borgo fragrances embody a harmonious fusion of olfactory artistry and the essence of the Pozzo di Borgo lineage.