Photogenics + Co is an esteemed perfumery brand based in the United States that specializes in crafting exquisite home fragrances and liquid balms for personal use. Originating from Los Angeles, California, it emerged as a subdivision of Photogenics Media, a highly regarded fashion agency in the region.

Nicole Bordeaux, the visionary founder and owner of Photogenics + Co, had a remarkable journey in the fashion industry. Discovered as a talented fashion model by renowned photographer Guy Bourdin in 1984, Bordeaux became his muse and experienced the captivating world of iconic global fashion and art from a young age. This exceptional background provided her with a unique perspective on exceptional design and unconventional imagery.

The essence of Photogenics + Co’s aromatic creations is deeply rooted in the holistic and organic lifestyle that characterizes California. The brand prides itself on using entirely natural essential oil blends as the key components of their products. These one-of-a-kind scents are inspired by Bordeaux’s upbringing and her time spent in her youth at hippy communes and theosophical camps throughout the Pacific Northwest and California. It was during this period that she cultivated medicinal herb gardens alongside respected herbologists, further enhancing her connection to the therapeutic properties and psychoactive effects of herbs and plants used for medicinal purposes. Some of these practices can be traced back to ancient times when they were employed by shamans and tribes seeking spiritual enlightenment, altered states of consciousness, and euphoria.

As premier fashion houses venture into the realms of home decor, design, art, and architecture, Photogenics + Co’s creative team aims to leverage their background in fashion to create visually impactful, sculptural, and architecturally-inspired pieces that contribute to modern culture in an unprecedented way. Their inaugural collection of vessels showcases raw concrete textures and metals, drawing inspiration from the modern “Brutalist Architecture” movement that thrived from the 1950s to the mid-1970s. This aesthetic choice gives Photogenics + Co a profound, contemporary, and minimalist edge.

Photogenics + Co takes pride in its collection of seven exceptional perfumes, each meticulously crafted to captivate the senses. As a newcomer in the fragrance industry, the brand’s earliest edition was introduced in 2016, while their latest offering was released in 2020.