In 2019, PHILIPP PLEIN, a brand that prides itself on being 100% independent and self-financed, made a significant leap with its entry into the world of perfumery. To spearhead this venture, a separate entity called Philipp Plein Parfums was established in Geneva. Headed by Chief Executive Officer Patrizio Stella, the company operates under Brands Beyond Beauty, an international organization specializing in innovative brand development, global distribution, and disruptive marketing strategies within the luxury perfume and cosmetics industry. With its headquarters in Switzerland, Brands Beyond Beauty comprises a team of visionary professionals who are driven by success, and led by Patrizio Stella.

Renowned German designer, Philipp Plein, began his eponymous luxury fashion brand in 2008. Based in Switzerland, the collection encompasses a wide range of clothing and accessories for men, women, and children. The brand’s distinguishing features lie in its unconventional and non-conformist style, coupled with impeccable craftsmanship. PHILIPP PLEIN products can be found in prestigious boutiques and department stores worldwide, making a statement with over 250 mono brand stores globally. Flagship stores in Milan, Paris, New York, London, Los Angeles, Hong Kong, and Las Vegas showcase the brand’s latest creations.

Under the Philipp Plein Parfums label, the brand has introduced five distinct fragrances to its fragrance base. As a new fragrance brand, the earliest edition was launched in 2019, while the most recent one is from 2023. The remarkable scents were crafted by the renowned perfumer Alberto Morillas.