PAYOT is a renowned cosmetic brand with a longstanding global reputation. Its origins can be traced back to 1920 when Nadia Payot, an exceptional visionary, established the brand. Nadia, a trailblazer of her time, was one of the pioneering female doctors and an active participant in the women’s rights movement. From the outset, she displayed a strong dedication to incorporating her medical, scientific, and herbal knowledge into her skincare formulations.

A pivotal moment in Nadia’s life came when she encountered prima ballerina Anna Pavlova. This encounter forever transformed her perception of beauty and instilled in her a deep appreciation for techniques that preserve the skin’s youthful radiance. As a result, Nadia introduced facial exercises to her clients, the cornerstone of which is the renowned 42-Movement Massage, still celebrated to this day.

Building upon this groundbreaking approach, Nadia Payot developed an exclusive line of beauty treatments that synergistically complemented these application techniques. Among them, iconic products such as Crème n°2 and Nutricia quickly gained recognition and popularity. In 1925, the first Parisian Beauty Institute was opened on rue Richepanse, introducing the world to these legendary creations.

Emerging during the dynamic creative period of the early 20th century and propelled by international expansion, PAYOT occupies a distinct place among the pioneering cosmetics brands of its time. With unwavering commitment, the brand continues to make waves and redefine the standards of modern skincare. Today, PAYOT flourishes on the international stage, present in nearly 70 countries and embraced at over 7,500 selective points of sale including beauty institutes, spas, perfumeries, department stores, and pharmacies.

In addition to its esteemed skincare line, PAYOT has established itself as a distinguished fragrance house. Designer Payot has proudly introduced three exquisite perfumes, with the earliest edition crafted in 1977 and the most recent addition debuted in 2021.