PARCO1923 embodies the essence of centenary trees and ancient forests, sheltering rare and delicate flowers. These natural treasures have been safeguarded over generations due to the secluded nature of the land. As a result, the National Park of Abruzzo Lazio and Molise, now renowned for its purity, has remained unspoiled.

The origins of this remarkable tale trace back to the late 19th century, when efforts were made to protect the endangered Marsican Brown Bear. Finally, in 1923, the park was officially established, earning its place as one of Europe’s oldest natural reserves.

Immersing oneself in the scents and colors of this region, while beholding the breathtaking beauty of its rivers and streams, is a captivating experience. Inspired by the essence of this natural paradise, PARCO1923 adorns the senses with an elegant and delicate aroma, embodying a harmonious synthesis of nature’s wonders.

In crafting these perfumes, endemic plants that have served as medicinal remedies throughout history have been seamlessly blended with local materials like gentle stone and beech wood. This unique combination captures the secret botanical essences and sensory memories of the land.

Merging botanical magic with olfactory artistry, PARCO1923 allows you to carry a precious droplet of untamed paradise, all while contributing to the preservation of a remarkable natural heritage. A portion of the brand’s income is dedicated to supporting the National Park of Abruzzo, ensuring the continued safeguarding of this truly exceptional environment.

Parco 1923, a brand that infuses fragrance with a sense of purpose, offers a collection of three meticulously crafted fragrances. Since its inception in 2016, the brand has continually pursued excellence in scent creation, with the esteemed nose Luca Maffei at the helm, ensuring each creation is an olfactory masterpiece.