Panouge is a renowned perfumery house that was founded by Maurice Moyse in 1948 under the name “Parfums Lavarenne-Paris.” Originally focused on the development and trade of essential oils, the company gradually expanded its repertoire to encompass fragrances, perfumes, and colognes over the course of three decades. In 1984, the company underwent a name change, rebranding as Panouge, which stands for “Parfums Nouvelle Generation” or “New Generation Perfumes.” This rebranding represented a shift for Panouge as it positioned itself as a House of Perfume, offering design-oriented lines such as Business Man, Unless, and Eau d’Espace.
In 1995, Panouge underwent a change in management and embarked on a new direction, specializing in conceptual and niche fragrances. The goal was to imbue each fragrance line with a unique story, concept, and identity. The first designer to collaborate with Panouge on fragrance development was Japanese designer Masaki Matsushima. The partnership was a success, and it laid the foundation for future collaborations.
In 2002, Panouge acquired the Isabey line and introduced Gardénia as a limited edition fragrance. The fragrance quickly sold out and was subsequently replaced by the current Eau de Parfum line. This success spurred further ambitions for Panouge, leading to the launch of Bleu de Chine in 2009. This fragrance marked an important milestone in the company’s journey, as it aimed to build upon the rich heritage of Panouge’s prestigious line dating back to 1924. The same period also saw the development of the conceptual brand Masakï-Paris, which drew inspiration from Japanese minimalism, cutting-edge design, and French elegance and craftsmanship.
In 2009, Panouge collaborated with Parisian jeweler Poiray to create a limited edition range of extract perfumes, with the aim of crafting olfactory jewels. Additionally, Panouge has added historical and celebrated brands such as Jacques Fath and Iris Gris to its portfolio. Currently, the fragrance house boasts a collection of 43 perfumes in its fragrance base. The earliest edition was created in 1984, while the most recent addition hails from 2021. These fragrances have been created in collaboration with esteemed perfumers such as Jean Jacques, Patrice Revillard, Marie Schnirer, Francis Kurkdjian, and Raphael Haury.
Underline by Panouge is classified as an Aromatic Aquatic fragrance designed specifically for men. This unique scent opens with invigorating top notes of refreshing Sea water, zesty Lemon, and tangy…
Read More
Perle Rare Homme, crafted by renowned fragrance house Panouge, encapsulates the essence of sophistication and masculinity. The fragrance, unveiled to the world in 2015, belongs to the coveted Woody Aromatic…
Read More
Fée de la Lune by Panouge is an exquisite fragrance designed for women, embracing a delightful blend of floral, woody, and musk notes. Opening with a refreshing combination of zesty…
Read More
Indifférence for Men by Panouge is a captivating Citrus Aromatic fragrance designed exclusively for men. Launched in 2006, this fragrance presents a harmonious blend of invigorating top notes, alluring middle…
Read More
Perle Rare Black Edition by Panouge is an exquisite fragrance designed exclusively for men, encompassing a captivating blend of woody and aromatic notes. This remarkable scent was introduced to the…
Read More
Perle Rare Rose, created by Panouge, is an exquisite Floral Woody Musk perfume designed for women. This fragrance made its debut in 2018 and was skillfully crafted by the talented…
Read More
Edges by Panouge is an exquisite fragrance designed specifically for men, showcasing an invigorating blend of citrus and aromatic notes. The top notes reveal a vibrant combination of zesty Orange,…
Read More
Introduced in 2000, April Forever by Panouge embodies the essence of a Floral Green fragrance, designed exclusively for women.
Read More
Perle Rare Gold, created by Panouge, is an exquisite Amber Floral fragrance designed specifically for women. The mastermind behind this captivating scent is Raphael Haury. The fragrance opens with invigorating…
Read More
Underline by Panouge is an exquisite aromatic aquatic fragrance curated for the discerning gentleman. Opening with invigorating notes of sea water, lemon, and grapefruit, this fragrance immediately transports you to…
Read More
Introduced in 1984, Business Man by Panouge is an unparalleled Aromatic Fougere fragrance designed exclusively for discerning men. Crafted with meticulous care, it epitomizes elegance and sophistication. At the top,…
Read More
Fée de la Fantaisie, created by Panouge, is an exquisite Floral Fruity fragrance catered towards the sophisticated and modern woman. A harmonious combination of Black Currant, Peach, and Violet Leaf…
Read More
Indifférence for Men, crafted by Panouge, is a sophisticated citrus aromatic fragrance specifically tailored for men. Its captivating essence was first introduced to the market in 2006. The fragrance opens…
Read More
Fée de l’Été by Panouge is a captivating fragrance designed specifically for women. This exquisite scent belongs to the Floral Fruity fragrance family, which offers a harmonious blend of floral…
Read More
Absinthe Gaïac, crafted by Panouge, is an exquisite leather fragrance suitable for both women and men. This captivating scent was introduced to the market in 2021, promising a unique olfactory…
Read More
Patchouli Figue, crafted by the esteemed brand Panouge, presents a captivating fragrance that appeals to both women and men, showcasing a harmonious blend of Chypre Fruity notes. This exquisite creation…
Read More
Cocoone, crafted by Panouge, presents itself as a sophisticated Chypre Floral fragrance designed for confident women. Its aromatic composition begins with invigorating top notes of Mandarin Orange, tangy Bergamot, and…
Read More
Fée de la Poésie by Panouge is a captivating fragrance for women that belongs to the Floral Woody Musk family. Embracing a delicate blend of luxurious and enchanting scents, this…
Read More
Fée de la Fortune by Panouge is an exquisite Amber Floral fragrance designed for sophisticated women. Its meticulously crafted blend features a captivating combination of notes that will enchant the…
Read More
Business Man by Panouge is an exquisite fragrance designed specifically for the discerning gentleman. Its aromatic fougere composition delivers a captivating and sophisticated scent experience. Originally introduced in 1984, this…
Read More
Fée de la Fantaisie by Panouge is an exquisite Floral Fruity fragrance designed for women who appreciate elegance and refinement. This captivating scent opens with a delightful combination of Black…
Read More