Ourside has recently entered the market, with a renewed dedication to catering to the needs of the new, inclusive luxury consumer. As one of the eight BIPOC brands chosen for Ulta Beauty’s inaugural MUSE Accelerator program, Ourside is quickly making its mark in the industry. Additionally, Ourside has actively participated in renowned events such as the Tower 28 Clean Beauty Summer School in 2020 and Credo for Change in 2021.

Setting themselves apart, Ourside offers cruelty-free, vegan-friendly fragrances that are proudly made in the United States. By embracing responsibility in their manufacturing processes, Ourside exemplifies how the fragrance category should embrace and encourage the inclusion of more black voices within its ranks. Ourside’s carefully curated product lineup features three distinct unisex fragrances that aim to tap into the power of scent, a truly powerful sense that connects us all.

Welcome to a world of our own, where Ourside invites individuals to immerse themselves in the unique experience their fragrances offer. As a designer fragrance brand, Ourside has developed a collection of three captivating perfumes. The brand’s journey began in 2020, and they continue to innovate, with the latest addition to their range introduced in 2023. The creative mind behind these extraordinary fragrances is none other than Keta Burke-Williams.