Designer One Direction has established a strong foothold in the fragrance industry with a collection of four captivating perfumes. As a relatively new fragrance brand, One Direction has swiftly made its mark since its inception in 2013, with the latest addition to their repertoire unveiled in 2015. The exceptional olfactory talents of Sonia Constant grace each fragrance in the range, imbuing them with an unmistakable sophistication and allure.