O Boticário, derived from the term “The Apothecary” in ancient Portuguese, is a prominent Brazilian cosmetics company. It holds the position as the second-largest cosmetics enterprise in the country and solidifies its standing as the largest cosmetics franchise globally. With a strong presence of over 2,000 stores solely in Brazil, complemented by 438 points of sale in Japan and multiple stores throughout South America, Central America, and global points of sale, O Boticário has achieved remarkable expansion.
Originating as a singular pharmacy in Curitiba in 1977, O Boticário embarked on a journey that led to impressive milestones. The brand introduced its inaugural fragrance, Acqua Fresca, in 1979, marking a pivotal moment in its history. By 1980, the first franchise in Brasilia was established, followed by the opening of the company’s maiden factory in 1982. Displaying impressive growth, O Boticário had a network of over 500 stores by 1985, expanding its operations to Portugal in 1986. Today, the company employs approximately 12,000 individuals across its corporate offices, factories, and franchising networks.
O Boticário boasts an extensive range of nearly 500 products encompassing body care, skin care, sun protection, cosmetics, deodorizing colognes, deodorants, soaps, and shampoos. The company takes pride in incorporating regional plants and botanical essences into many of its offerings, utilizing ingredients such as açaí, cupuaçu, carnaúba, guaraná, cashew, and passion flower. Additionally, O Boticário utilizes gums extracted from algae and vegetable extracts like arnica and urucum. Fostering philanthropic and conservationist interests, the company established the O Boticário Nature Protection Foundation in 1990. As a nonprofit organization, it has actively sponsored numerous conservationist projects, dedicated to research, education, and safeguarding endangered species. The Foundation also supports the “Natural Areas Protection Program,” with its efforts primarily focused on preserving the Atlantic Rainforest in the state of Paraná, where the company originated.
In 2006, O Boticário embraced innovation by introducing Lily Essence, marking the brand’s first eau de parfum. Prior to this milestone, O Boticário primarily offered light and refreshing colognes and EDT’s. Presently, the brand’s fragrance base encompasses an impressive collection of 509 perfumes. Ranging from the earliest edition created in 1979 to the most recent release in 2023, O Boticário fragrances exemplify the brand’s commitment to quality and diversity.
Throughout its history, O Boticário has collaborated with esteemed perfumers, including Adilson Rato, Verônica Kato, Francisca Perez Areias, Sonia Constant, Olivier Paget, Alienor Massenet, Maria Tereza Belotti, Georges Veyret, Verônica Casanova, Emilie Bevierre-Coppermann, Antonio Amador, Gabriela Maldonado, Marie Salamagne, Evelyne Boulanger, Carmita Magalhaes, Joachim Correl, Philippe Roques, Maria Elisabeth Martins de Oliveira, Natalie Gracia-Cetto, Carlos Benaim, Frank Voelkl, Vicent Schaller, Marion Costero, Leandro Petit, Nathalie Lorson, Leonardo Lucheze, Hernan Fígoli, Jean Claude Delville, Harry Fremont, Jezabel Praz, Susan Ruocco, Clito Hoedicke, Eurico Mazzini, Caroline Sabas, Quentin Bisch, Christelle Laprade, Leslie Gauthier, Nicolas Beaulieu, Christian Alori, Napoleão Bastos, Natasha Côté, Richard Herpin, Magali Lara, Carmita Magalhães, Benjamin Belizon, Fanny Grau, Marilia Zavisas Duarte, Thierry Bessard, Christophe Raynaud, Ilias Ermenidis, Vincent Schaller, Rafael Marano, David Apel, Philippe Paparella-Paris, Hernán Figoli, Maurice Roucel, Isaac Sinclair, Pierre-Constantin Guéros, Jacques Huclier, Chiaki Nomura, Thierry Lecoule, Alexandra Carlin, Hernan Edmundo Figoli, Jean-Marc Chaillan, Sophia Grojsman, Carlos Viñals, Dominique Ropion, Veronica Casanova, Sophie Labbe, Alberto Morillas, Olivier Pescheux, Olivier Polge, Louis Truc, Firmenich, Nathalie Benareau, Yves Cassar, Loc Dong, Olivier Cresp, Clement Gavarry, Jacques Cavallier, Cláudio de Deus, Alexandre Carly, Marypierre Julien, Veronique Nyberg, Hernan Figoli, Pascal Gaurin, Francisco Marano, Fabienne Coupaye, Pierre Negrin, Fabrice Pellegrin, Hamid Merati-Kashani, Paulo Cesar Fonseca, Christiane Plos, Povo Carioca, Sophie Truitard, Ralf Schwieger, Jean-Pierre Bethouart, Michel Armand, Jean-Charles Niel, and Thierry Dessard, who have all contributed their expertise to O Boticário’s olfactory creations.
Ma Chérie Jeans, crafted by O Boticário, is an exquisite fragrance designed exclusively for women, encompassing a delightful blend of floral, woody, and musky notes. This alluring scent made its…
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Introducing Intense Boom! from O Boticário, a captivating Floral Fruity fragrance specially crafted for the modern woman. This exquisite scent made its debut in 2021, captivating hearts worldwide. The top…
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Intense Boom! by O Boticário is an exquisite Floral Fruity fragrance tailored for the modern woman. Crafted with impeccable artistry, this fragrance made its debut in 2021, captivating hearts and…
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Accordes Harmonia by O Boticário is an exquisite Floral Aldehyde fragrance designed specifically for women. This captivating scent was first introduced in the year 2006. Adilson Rato, a renowned perfumer,…
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Lily Unique by Sara Matos, introduced by O Boticário, is an exquisite Amber Floral fragrance tailored for women. This newly released scent made its debut in 2022, captivating the senses…
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Lily Unique by Sara Matos, created by renowned fragrance brand O Boticário, captures the essence of sophistication in an exquisite Amber Floral scent designed specifically for women. Making its debut…
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Uomini Origem by O Boticário is an exquisite fragrance designed specifically for men who appreciate the woody aromatic scent profile. This unique scent was first introduced in 2015, with the…
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Styletto by O Boticário is an exquisite Aromatic Spicy fragrance meticulously crafted for the discerning gentlemen. This sophisticated fragrance made its debut in 1985, capturing the essence of timeless elegance.…
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214 Chá Branco by O Boticário is an exquisite aromatic fragrance designed exclusively for women. This elegant fragrance was introduced in the year 2020, showcasing its contemporary appeal and timeless…
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Quasar Next, introduced by O Boticário in 2019, is an exquisite Aromatic Fougere fragrance designed for both women and men. With its carefully selected blend of notes, Quasar Next presents…
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214 Chá Branco by O Boticário is an exquisite aromatic fragrance specially designed for women. This enchanting scent was introduced to the market in 2020, captivating the senses with its…
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Boti Baby, created by renowned brand O Boticário, is an exquisite aromatic fragrance designed for both men and women. This captivating scent was introduced to the market in the year…
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Egeo Kiss Me Woman, crafted by O Boticário, is an exquisite Floral Fruity fragrance masterfully designed for women. Its initial introduction to the market took place in 2009, captivating the…
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Elysée Nuit, a fragrance exclusively designed for women, is a captivating blend of Chypre Fruity notes. Crafted by the talented perfumers Chiaki Nomura and Napoleão Bastos, this exquisite scent was…
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Portinari Memórias, crafted by O Boticário, is an exquisite aromatic fragrance that caters to the discerning tastes of men. Introduced to the market in 2014, this exceptional scent was brought…
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Floratta by O Boticário is an exquisitely crafted fragrance for discerning women that epitomizes the allure of floral scents. Introduced to the market in 1992, Floratta is a timeless creation…
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Uomini Moto Soul by O Boticário is a captivating Woody Spicy scent tailored for men. This enticing fragrance made its debut in 2018, introducing a harmonious blend of carefully selected…
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Malbec Club Intenso, a captivating fragrance for the sophisticated gentleman, was meticulously crafted by O Boticário. This exceptional scent made its debut in 2018, leaving an indelible impression on those…
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Boti Baby, crafted by the renowned brand O Boticário, is an exquisite aromatic fragrance suitable for both women and men. This remarkable scent made its debut in 2017, captivating the…
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Ma Chérie Amie, created by O Boticário, is an exquisite Floral Woody Musk fragrance crafted specifically for women. This timeless scent was first introduced in 1997 and has remained a…
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Nativa Spa Celebrando a Delicadeza do Amor by O Boticário is an exquisite floral fragrance specially designed for women. With its launch in 2014, this fragrance has captured the essence…
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Celebre Sua Força, created by O Boticário, is an exquisite fragrance designed specifically for women. This Floral Fruity scent was introduced to the market in 2021, with skilled perfumer Adilson…
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One of Us by O Boticário is an exquisite fragrance designed specifically for men. Introduced to the market in 1997, this Citrus Aromatic scent offers a timeless appeal. Lavender, Bergamot,…
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Elysée Nuit, crafted by O Boticário, exemplifies the exquisite charm of a Chypre Fruity fragrance designed exclusively for women. This captivating scent made its grand debut in the year 2017,…
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Floratta Emerald by O Boticário embodies the essence of a Floral Green fragrance designed for sophisticated women. Its unveiling took place in 2010, under the creative mastery of Hernan Edmundo…
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Espelho Secreto, created by the renowned fragrance brand O Boticário, is a captivating Floral Fruity scent designed exclusively for women. This enchanting fragrance made its debut in 2017, captivating the…
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Portinari Memórias, a creation by Francisco Marano and Rafael Marano, is an exquisite aromatic fragrance designed specifically for men. Introduced to the market in 2014, this fragrance captures the essence…
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Quasar Fire, a captivating fragrance for women, is a remarkable creation by the renowned brand O Boticário. Launched in the year 2005, this exquisite scent is crafted with the perfect…
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Floratta by O Boticário represents a timeless fragrance designed for the sophisticated woman. First introduced to the market in 1992, this exquisite scent was crafted under the expert guidance of…
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Uomini Moto Soul by O Boticário is an exquisite fragrance designed exclusively for men, featuring a captivating blend of woody and spicy notes. Launched in 2018, this fragrance encompasses the…
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