O Boticário, derived from the term “The Apothecary” in ancient Portuguese, is a prominent Brazilian cosmetics company. It holds the position as the second-largest cosmetics enterprise in the country and solidifies its standing as the largest cosmetics franchise globally. With a strong presence of over 2,000 stores solely in Brazil, complemented by 438 points of sale in Japan and multiple stores throughout South America, Central America, and global points of sale, O Boticário has achieved remarkable expansion.
Originating as a singular pharmacy in Curitiba in 1977, O Boticário embarked on a journey that led to impressive milestones. The brand introduced its inaugural fragrance, Acqua Fresca, in 1979, marking a pivotal moment in its history. By 1980, the first franchise in Brasilia was established, followed by the opening of the company’s maiden factory in 1982. Displaying impressive growth, O Boticário had a network of over 500 stores by 1985, expanding its operations to Portugal in 1986. Today, the company employs approximately 12,000 individuals across its corporate offices, factories, and franchising networks.
O Boticário boasts an extensive range of nearly 500 products encompassing body care, skin care, sun protection, cosmetics, deodorizing colognes, deodorants, soaps, and shampoos. The company takes pride in incorporating regional plants and botanical essences into many of its offerings, utilizing ingredients such as açaí, cupuaçu, carnaúba, guaraná, cashew, and passion flower. Additionally, O Boticário utilizes gums extracted from algae and vegetable extracts like arnica and urucum. Fostering philanthropic and conservationist interests, the company established the O Boticário Nature Protection Foundation in 1990. As a nonprofit organization, it has actively sponsored numerous conservationist projects, dedicated to research, education, and safeguarding endangered species. The Foundation also supports the “Natural Areas Protection Program,” with its efforts primarily focused on preserving the Atlantic Rainforest in the state of Paraná, where the company originated.
In 2006, O Boticário embraced innovation by introducing Lily Essence, marking the brand’s first eau de parfum. Prior to this milestone, O Boticário primarily offered light and refreshing colognes and EDT’s. Presently, the brand’s fragrance base encompasses an impressive collection of 509 perfumes. Ranging from the earliest edition created in 1979 to the most recent release in 2023, O Boticário fragrances exemplify the brand’s commitment to quality and diversity.
Throughout its history, O Boticário has collaborated with esteemed perfumers, including Adilson Rato, Verônica Kato, Francisca Perez Areias, Sonia Constant, Olivier Paget, Alienor Massenet, Maria Tereza Belotti, Georges Veyret, Verônica Casanova, Emilie Bevierre-Coppermann, Antonio Amador, Gabriela Maldonado, Marie Salamagne, Evelyne Boulanger, Carmita Magalhaes, Joachim Correl, Philippe Roques, Maria Elisabeth Martins de Oliveira, Natalie Gracia-Cetto, Carlos Benaim, Frank Voelkl, Vicent Schaller, Marion Costero, Leandro Petit, Nathalie Lorson, Leonardo Lucheze, Hernan Fígoli, Jean Claude Delville, Harry Fremont, Jezabel Praz, Susan Ruocco, Clito Hoedicke, Eurico Mazzini, Caroline Sabas, Quentin Bisch, Christelle Laprade, Leslie Gauthier, Nicolas Beaulieu, Christian Alori, Napoleão Bastos, Natasha Côté, Richard Herpin, Magali Lara, Carmita Magalhães, Benjamin Belizon, Fanny Grau, Marilia Zavisas Duarte, Thierry Bessard, Christophe Raynaud, Ilias Ermenidis, Vincent Schaller, Rafael Marano, David Apel, Philippe Paparella-Paris, Hernán Figoli, Maurice Roucel, Isaac Sinclair, Pierre-Constantin Guéros, Jacques Huclier, Chiaki Nomura, Thierry Lecoule, Alexandra Carlin, Hernan Edmundo Figoli, Jean-Marc Chaillan, Sophia Grojsman, Carlos Viñals, Dominique Ropion, Veronica Casanova, Sophie Labbe, Alberto Morillas, Olivier Pescheux, Olivier Polge, Louis Truc, Firmenich, Nathalie Benareau, Yves Cassar, Loc Dong, Olivier Cresp, Clement Gavarry, Jacques Cavallier, Cláudio de Deus, Alexandre Carly, Marypierre Julien, Veronique Nyberg, Hernan Figoli, Pascal Gaurin, Francisco Marano, Fabienne Coupaye, Pierre Negrin, Fabrice Pellegrin, Hamid Merati-Kashani, Paulo Cesar Fonseca, Christiane Plos, Povo Carioca, Sophie Truitard, Ralf Schwieger, Jean-Pierre Bethouart, Michel Armand, Jean-Charles Niel, and Thierry Dessard, who have all contributed their expertise to O Boticário’s olfactory creations.
Egeo Bomb For Him Caramel by O Boticário is a sophisticated leather fragrance designed specifically for men. This irresistible scent was introduced to the market in 2017, captivating the senses…
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Glamour Just Shine, a captivating creation by O Boticário, exudes the essence of femininity with its Floral Fruity Gourmand fragrance for women. This exquisite scent made its debut in 2018,…
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Malbec Gold for men, a captivating woody fragrance, was introduced into the market in 2016 under the O Boticário brand. The esteemed perfumers, Eurico Mazzini and Clito Hoedicke, collaborated to…
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Malbec Signature, an exquisite fragrance for men by O Boticário, exudes sophistication and allure. This captivating scent was meticulously crafted and introduced to the market in 2018, captivating the senses…
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Connexion by O Boticário is an exquisite Aromatic Spicy fragrance designed exclusively for men. Introduced in 1988, Connexion captivates the senses with its harmonious blend of invigorating scents. Crafted by…
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Malbec Absoluto by O Boticário is an exquisite leather fragrance tailored specifically for men. Its impressive debut was in 2013, captivating the olfactory senses and leaving a lasting impression. Masterfully…
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Sophie Candy by O Boticário is an exquisite fragrance created exclusively for women. This captivating scent was introduced to the market in 2018, promising a delightful experience like no other.…
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Lady Lily by O Boticário is an exquisite floral fragrance that captures the essence of femininity. This luxurious scent was introduced in 2014, combining the expertise of perfumer Christophe Raynaud.…
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Egeo Deseje by O Boticário is an exquisite fragrance from their collection, suitable for both women and men. Launched in 2015, this captivating scent falls under the Amber Fougere category.…
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Portinari Pipas, a fragrance for men, showcases a captivating blend of Aromatic Fougere notes. This exceptional creation was first introduced to the world in 2014 by the renowned brand O…
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Introducing Make B. Lumina by O Boticário, an exquisite floral fragrance specifically designed for women. This captivating scent made its debut in 2015, enchanting women of discerning taste worldwide. Make…
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O Boticário’s Rosé is a meticulously crafted Chypre Floral fragrance designed specifically for women. This exquisite scent made its debut in 2020, and its creation can be attributed to the…
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Insensatez 2, brought to you by O Boticário, is a captivating fragrance designed for both women and men. Launched in 2015, this Citrus Aromatic scent is a testament to the…
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Introducing New Acqua Fresca, an exquisite citrus fragrance specially crafted for women by O Boticário. This captivating scent made its debut in 2017, captivating the senses with its invigorating blend…
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Egeo Provoque by O Boticário is an exquisite Amber Floral fragrance designed for both women and men. The fragrance made its debut in 2015, showcasing a carefully crafted blend of…
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Acqua Sensation For Men, developed by O Boticário, is a sophisticated and captivating fragrance designed specifically for the modern gentleman. This woody aromatic scent begins with a refreshing burst of…
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Obsessive Mystery, developed by the renowned O Boticário, is an exquisite amber fragrance crafted for both women and men. With its captivating blend, Obsessive Mystery made its debut in 2021…
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Angelical Touch by O Boticário exudes a captivating aroma specifically crafted for discerning women. This aromatic fragrance made its debut in 1990, charming wearers with its delightful composition. Lavender takes…
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Egeo Dolce Colors, created by O Boticário, is an exquisite Amber Floral fragrance specially crafted for women. This captivating scent was introduced to the market in 2021, showcasing a harmonious…
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Acqua Maçã do Amor by O Boticário is a delightful fragrance classified as Floral Fruity Gourmand, specially crafted for the sophisticated woman. Introduced in 2010, this unique perfume captures the…
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Capricho Hello Stars by O Boticário is a delightful fragrance that falls under the Floral Fruity category, designed exclusively for women. Its exquisite blend was introduced to the market in…
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Horizonte, crafted by O Boticário, is an exquisite Aromatic Fougere fragrance specifically designed for men. Its release in 2020 marked a significant milestone in the world of perfumery. The talented…
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Thaty Kiss, created by O Boticário, is a captivating Floral Fruity fragrance tailored specifically for women. This enticing scent was first introduced in 2009 under the creative vision of perfumer…
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Lily Le Parfum, created by O Boticário, is an exquisite floral fragrance intended for the elegant and discerning woman. Presented as a timeless scent, it was recently introduced to the…
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Egeo by O Boticário represents a captivating Floral Fruity scent designed exclusively for women. It opens with an enchanting blend of Red Berries, Green Notes, Bamboo Leaf, Bergamot, and Mandarin…
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Egeo Bomb Purple by O Boticário is an exquisite fragrance crafted specifically for the modern woman. This captivating scent was first introduced in 2019, and it has since gained a…
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Introducing The Blend Bourbon by O Boticário, an exquisite Amber Spicy fragrance exclusively designed for men. Originating in 2019, this remarkable scent was meticulously crafted by the talented perfumers Adilson…
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Zaad, the exceptional fragrance for men, was impeccably created by O Boticário in 2006. Esteemed perfumer Thierry Bessard encapsulates a sophisticated blend of woody and aromatic notes. Opening with a…
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Petit Sophie Fantasy by O Boticário is an exquisite floral fragrance created for the modern woman.
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Egeo Dolce, crafted by the renowned brand O Boticário, is a remarkable fragrance designed exclusively for the discerning modern man. Its debut in the fragrance market occurred in 2007, with…
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