O Boticário, derived from the term “The Apothecary” in ancient Portuguese, is a prominent Brazilian cosmetics company. It holds the position as the second-largest cosmetics enterprise in the country and solidifies its standing as the largest cosmetics franchise globally. With a strong presence of over 2,000 stores solely in Brazil, complemented by 438 points of sale in Japan and multiple stores throughout South America, Central America, and global points of sale, O Boticário has achieved remarkable expansion.
Originating as a singular pharmacy in Curitiba in 1977, O Boticário embarked on a journey that led to impressive milestones. The brand introduced its inaugural fragrance, Acqua Fresca, in 1979, marking a pivotal moment in its history. By 1980, the first franchise in Brasilia was established, followed by the opening of the company’s maiden factory in 1982. Displaying impressive growth, O Boticário had a network of over 500 stores by 1985, expanding its operations to Portugal in 1986. Today, the company employs approximately 12,000 individuals across its corporate offices, factories, and franchising networks.
O Boticário boasts an extensive range of nearly 500 products encompassing body care, skin care, sun protection, cosmetics, deodorizing colognes, deodorants, soaps, and shampoos. The company takes pride in incorporating regional plants and botanical essences into many of its offerings, utilizing ingredients such as açaí, cupuaçu, carnaúba, guaraná, cashew, and passion flower. Additionally, O Boticário utilizes gums extracted from algae and vegetable extracts like arnica and urucum. Fostering philanthropic and conservationist interests, the company established the O Boticário Nature Protection Foundation in 1990. As a nonprofit organization, it has actively sponsored numerous conservationist projects, dedicated to research, education, and safeguarding endangered species. The Foundation also supports the “Natural Areas Protection Program,” with its efforts primarily focused on preserving the Atlantic Rainforest in the state of Paraná, where the company originated.
In 2006, O Boticário embraced innovation by introducing Lily Essence, marking the brand’s first eau de parfum. Prior to this milestone, O Boticário primarily offered light and refreshing colognes and EDT’s. Presently, the brand’s fragrance base encompasses an impressive collection of 509 perfumes. Ranging from the earliest edition created in 1979 to the most recent release in 2023, O Boticário fragrances exemplify the brand’s commitment to quality and diversity.
Throughout its history, O Boticário has collaborated with esteemed perfumers, including Adilson Rato, Verônica Kato, Francisca Perez Areias, Sonia Constant, Olivier Paget, Alienor Massenet, Maria Tereza Belotti, Georges Veyret, Verônica Casanova, Emilie Bevierre-Coppermann, Antonio Amador, Gabriela Maldonado, Marie Salamagne, Evelyne Boulanger, Carmita Magalhaes, Joachim Correl, Philippe Roques, Maria Elisabeth Martins de Oliveira, Natalie Gracia-Cetto, Carlos Benaim, Frank Voelkl, Vicent Schaller, Marion Costero, Leandro Petit, Nathalie Lorson, Leonardo Lucheze, Hernan Fígoli, Jean Claude Delville, Harry Fremont, Jezabel Praz, Susan Ruocco, Clito Hoedicke, Eurico Mazzini, Caroline Sabas, Quentin Bisch, Christelle Laprade, Leslie Gauthier, Nicolas Beaulieu, Christian Alori, Napoleão Bastos, Natasha Côté, Richard Herpin, Magali Lara, Carmita Magalhães, Benjamin Belizon, Fanny Grau, Marilia Zavisas Duarte, Thierry Bessard, Christophe Raynaud, Ilias Ermenidis, Vincent Schaller, Rafael Marano, David Apel, Philippe Paparella-Paris, Hernán Figoli, Maurice Roucel, Isaac Sinclair, Pierre-Constantin Guéros, Jacques Huclier, Chiaki Nomura, Thierry Lecoule, Alexandra Carlin, Hernan Edmundo Figoli, Jean-Marc Chaillan, Sophia Grojsman, Carlos Viñals, Dominique Ropion, Veronica Casanova, Sophie Labbe, Alberto Morillas, Olivier Pescheux, Olivier Polge, Louis Truc, Firmenich, Nathalie Benareau, Yves Cassar, Loc Dong, Olivier Cresp, Clement Gavarry, Jacques Cavallier, Cláudio de Deus, Alexandre Carly, Marypierre Julien, Veronique Nyberg, Hernan Figoli, Pascal Gaurin, Francisco Marano, Fabienne Coupaye, Pierre Negrin, Fabrice Pellegrin, Hamid Merati-Kashani, Paulo Cesar Fonseca, Christiane Plos, Povo Carioca, Sophie Truitard, Ralf Schwieger, Jean-Pierre Bethouart, Michel Armand, Jean-Charles Niel, and Thierry Dessard, who have all contributed their expertise to O Boticário’s olfactory creations.
Spulókis Colônia by O Boticário is a refined Amber Fougere fragrance tailored for the modern gentleman. This unique fragrance was introduced to the market in 2012, offering a delightful sensory…
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Tarsila Rouge, a captivating fragrance for women, was introduced by O Boticário in 2006. This exquisite scent, masterfully crafted by perfumers Jean-Pierre Bethouart and Eurico Mazzini, is an embodiment of…
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Coffee Man by O Boticário is a sophisticated fragrance designed specifically for men. Released in the 2000s, this exquisite scent was created by the talented perfumer Verônica Casanova. At the…
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Malbec Signature by O Boticário is an exquisite fragrance designed for the modern man. Launched in 2018, this scent features a captivating blend of amber and woody notes, creating a…
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Connexion by O Boticário is an exquisite Aromatic Spicy fragrance designed specifically for men. This sophisticated scent made its debut in 1988, leaving a lasting impression on those who encounter…
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Accordes Lumiere Gold, created by O Boticário, is an elegant Floral Fruity fragrance exclusively designed for women. Introduced in 2011, this masterful creation is attributed to the renowned perfumer Evelyne…
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Glamour Myriad, created by fragrance expert Eurico Mazzini, is an exquisite Floral Fruity Gourmand scent specifically designed for women. Introduced to the world in 2015, this fragrance offers a captivating…
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Portinari Pipas, created by O Boticário, is an exquisite Aromatic Fougere fragrance crafted specifically for the modern man. It made its debut in 2014, captivating individuals with its unique blend…
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Quasar Ice, a captivating aromatic fragrance designed specifically for men, was introduced to the market in 2021. Crafted by the talented perfumers Isaac Sinclair and Eurico Mazzini, this exceptional scent…
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Cecita, created by renowned fragrance house O Boticário, is an exquisite Floral Fruity scent designed specifically for women. This timeless fragrance made its grand debut in 1983, and its captivating…
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Rosé, created by the renowned fragrance house O Boticário, is an exquisite Chypre Floral scent that appeals to the discerning palates of women. This timeless fragrance made its debut in…
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Quasar Feminino by O Boticário is an exquisite floral fragrance exclusively designed for women. This fragrance was introduced to the market in the year 2020, capturing the essence of femininity…
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Accordes Celebrare, crafted by O Boticário, is an exquisite Floral Fruity fragrance designed exclusively for women. It was introduced to the market in 2009, showcasing the exceptional olfactory expertise of…
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Carpe Diem, created by O Boticário, is a sophisticated fragrance tailored for the modern man. Its captivating blend of Aromatic Spicy notes embodies a balance of exhilaration and refinement. The…
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Cuide-se Bem Bubbaloo Tutti Frutti by O Boticário is an exquisite fragrance classified as Floral Fruity Gourmand, designed exclusively for women. It was introduced to the market in 2021, offering…
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Ma Chérie Star, brought to you by O Boticário, is a delicate and feminine fragrance that falls under the Floral Fruity category, specially created for women who appreciate classic scents…
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Insensatez 2 by O Boticário is an exquisite fragrance that appeals to both women and men. This enchanting scent was introduced in 2015, offering a refreshing blend of citrus and…
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Introducing New Acqua Fresca by O Boticário, an exquisite citrus fragrance designed exclusively for women. This timeless scent made its debut in 2017, captivating the hearts of fragrance enthusiasts worldwide.…
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Caviar by O Boticário is an exquisite Amber Floral fragrance tailored for sophisticated women. It made its grand entrance into the fragrance world in 2017, showcasing the impeccable craftsmanship of…
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Egeo Provoque, created by the renowned brand O Boticário, is an exquisite fragrance that caters to both women and men. Introduced to the market in 2015, this fragrance is classified…
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Accordes Lumiere Silver, crafted by the renowned brand O Boticário, is an exquisite Amber Floral fragrance designed exclusively for women. Its debut into the market took place in 2011, showcasing…
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Connexion Woods by O Boticário is a sophisticated fragrance designed specifically for the discerning gentleman. With a focus on woody and aromatic notes, this fragrance captivates the senses with its…
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Arbo, crafted by the renowned O Boticário, presents an alluring blend of woody and aromatic notes specifically designed for the modern man. This captivating fragrance first made its debut in…
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Coffee Woman Seduction by O Boticário is an exquisite fragrance specifically designed to captivate the essence of femininity. This Floral Fruity Gourmand perfume was introduced to the market in 2011,…
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Styletto Silver by O Boticário is a sophisticated Aromatic Fougere fragrance designed specifically for men. This timeless fragrance made its debut in 2010, crafted by the talented perfumers Ralf Schwieger…
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Acqua Sensation For Men, created by O Boticário, is a sophisticated fragrance that falls under the Woody Aromatic category, designed exclusively for men. The fragrance opens with refreshing top notes…
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Águas de Lichia, crafted by O Boticário, is an esteemed Floral Fruity fragrance that beautifully captures the essence of femininity. This exquisite scent made its debut in 2013, winning the…
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Obsessive Mystery by O Boticário is an exquisite amber fragrance designed to captivate both women and men. This alluring scent made its debut in 2021 under the craftsmanship of the…
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Zaad Vision, crafted by O Boticário, is an impeccably designed fragrance that falls under the Woody Spicy category, tailor-made for the modern man. Debuting in the year 2015, this olfactory…
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Angelical Touch, created by O Boticário, is an exquisitely crafted aromatic fragrance designed for the modern woman. This fragrance was introduced to the world in 1990, capturing the essence of…
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