Perfumer Johanna Venables, the visionary behind the renowned brand Not Perfumes, embraces a distinctive approach that sets her apart from the world of conventional fragrance. Rejecting the notion of selling mere stories or dreams, Johanna instead crafts olfactory poetry that mesmerizes the senses and defies expectations.

Driven by her unwavering passion for natural ingredients and an uncompromising commitment to quality, Johanna’s creations transcend the limitations often associated with commercial perfumes. Consequently, her fragrances cannot be approved for use on the skin, making large-scale production impractical and resulting in inevitable variations from batch to batch as the availability and characteristics of the materials themselves evolve with each passing year and season. It is through these challenges, however, that Johanna unabashedly embraces the opportunity to innovate and push the boundaries of perfumery.

Founded recently, Not Perfumes has swiftly garnered attention and acclaim for its distinct offerings. With a range comprising five exceptional perfumes, all debuting in 2018, the brand has made an indelible mark on the fragrance industry. Guiding the creative process with her expertise and artistry, Johanna Venables, the eminent nose behind Not Perfumes, has elevated each composition to an unparalleled level of excellence.