Miss Selfridge is a well-established high street fashion brand originating from the United Kingdom. Founded in 1966, it initially started as the youthful fashion segment of Selfridges department store in London. Taking inspiration from the 1960s fashion icon and model Twiggy, Miss Selfridge introduced its first mannequins. Over the years, the brand has continuously pushed boundaries and embraced creativity by featuring renowned personalities like Kate Moss, as well as other successful models and actresses, in their advertising campaigns.

In July 1999, Miss Selfridge became part of the esteemed Arcadia Group, a conglomerate that also includes other popular retail brands such as Topshop, British Home Stores, Dorothy Perkins, Evans, Burton, and Topman. The acquisition further solidified Miss Selfridge’s position in the market and brought additional opportunities for growth.

To commemorate its 40th anniversary in 2006, Miss Selfridge relaunched a limited edition makeup range called “Kiss and Make Up.” This special collection aimed to captivate customers with its unique offerings. In April 2010, the brand further expanded its reach by launching the Gossip Girl Collection, which incorporated the distinctive styles of the show’s four main female characters into a line of eight dresses. This collaboration allowed Miss Selfridge to tap into the popularity of the influential television series and attract a wider customer base.

Furthermore, Miss Selfridge entered into the fragrance industry as a new brand. In 2014, renowned designer Miss Selfridge introduced two perfumes, both of which became part of our fragrance base. These captivating fragrances were crafted under the expertise of esteemed perfumer Azzi Glasser, known for their innovative olfactory creations.

With a rich history and a commitment to reinvention and innovation, Miss Selfridge continues to be a prominent force in the fashion and beauty industries. Embracing the latest trends and collaborating with influential figures, the brand consistently strives to provide customers with cutting-edge fashion experiences and high-quality products.