Milano Fragranze, an esteemed Italian niche perfume brand, was established in 2020 under the visionary guidance of Masque, along with the artistic direction of Alessandro Brun. In the words of the brand’s creator, the essence and spirit of the place serve as the inspiration, and indeed the very purpose, behind the entire collection. This extraordinary brand aims to share with the world the enchanting and often lesser-known locales within the city of Milano. Each fragrance within the collection is artfully crafted to encapsulate the essence of a specific place, while simultaneously weaving a narrative of the people associated with it.

Over the years, countless individuals, spanning various generations, have traversed the paths graced by statues, walls, canals, and cobblestone streets. They have dined within the hallowed halls of age-old establishments, occasionally taking notice of the surrounding artifacts, yet often unaware of their rich history. However, these seemingly inanimate objects quietly bear witness to the passage of time. If one believes in the profound connection between objects and memory, then surely this is the embodiment of the Spirit of Milan.

Designer Milano Fragranze boasts a collection of ten exquisite perfumes, each residing within the olfactory archive. As a relatively new fragrance brand, the inaugural creation was brought to life in 2021, while the latest addition debuted in 2022. Collaborating with renowned perfumers such as Violaine Collas, Michelle Moellhausen, Dominique Moellhausen, Julie Masse, Mathilde Bijaoui, and Cecile Matton, Milano Fragranze has curated a range of exceptional fragrances that are sure to captivate the senses.