Mila Schön, originally known as Maria Carmen Nutrizio, was a distinguished Italian fashion designer renowned for her contributions to the world of haute couture. In 1958, she founded a small workshop in Milan’s Via San Pietro, showcasing her affinity for a simple and elegant style that embraced uncut, unadorned, and discreet luxury.
Giovan Battista Giorgini played a crucial role in Mila Schön’s career by introducing her to Pitti in 1965. This opportunity paved the way for her to establish her first boutique in the iconic Via Montenapoleone in 1966. As her reputation grew, her influence extended beyond Italy’s borders, which led her to receive esteemed recognition such as the Neiman Marcus “Fashion Oscar” prize for her exceptional use of color.
Mila Schön’s most notable fashion innovation was the development of the double-faced fabric, which exuded both dynamism and luxury. Renowned for her visionary mindset and pragmatic approach, she viewed fashion not merely as an artistic expression but as a lifestyle. Throughout the 80s and 90s, she continued to achieve immense success, upholding her commitment to timeless style.
Tragically, Mila Schön passed away in 2008, leaving behind a profound legacy within the fashion industry. Her concept of beauty was encapsulated by the belief that she only saw the ugly aspects of things, striving to eliminate them in order to reveal the inherent beauty that remained.
In 1992, the Japanese group Itochu acquired the Mila Schön brand, eventually licensing it to the Mariella Burani fashion Group from 1999 to June 2007. Subsequently, Brand Extension Srl took charge of re-launching the brand on the international market in July 2007, with Bianca Gervasio appointed as the design director. This marked a fresh chapter for the brand, capturing the essence of its origins through its commitment to simple elegance, clear designs, and the harmonious connection between art and fashion.
With 16 perfumes in our fragrance base, Mila Schön’s olfactory creations have left an indelible mark. Beginning in 1981 and culminating in 2009, these fragrances were crafted by the talented nose of Jean-Charles Niel.
Y10 Avenue, created by the esteemed perfumer Mila Schön, is an exquisite fragrance designed exclusively for women. With its inception dating back to the year 1990, Y10 Avenue has charmed…
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Mila Schön Lei, created by the renowned perfumer Jean-Charles Niel, is an exquisite Amber Floral fragrance exclusively designed for women. Introduced in 2007, this fragrance captivates the senses with its…
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Mila Schön Lei, crafted by the esteemed designer Mila Schön, is an exquisite amber floral fragrance designed specifically for women. This captivating scent was first introduced to the market in…
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’00, created by Mila Schön, is an exquisite Amber Floral fragrance tailored specifically for women. This delightful scent made its debut in 2009, captivating the senses and leaving a lasting…
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’00, created by the esteemed perfumer Mila Schön, is an exquisite Amber Floral fragrance designed exclusively for women. This fragrance made its grand debut in the year 2009, captivating the…
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’70 by Mila Schön is an exquisite Amber Floral fragrance designed specifically for women. It was introduced to the market in 2009, captivating the senses with its harmonious blend of…
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Haute Couture by Mila Schön is an exquisite Chypre Floral fragrance tailored exclusively for women. This distinguished scent made its debut in 1981, captivating the senses with its remarkable blend…
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Mila Schön Donna by Mila Schön is an exquisite Floral Fruity fragrance designed exclusively for women. Its captivating composition begins with a harmonious blend of Apricot, Jasmine, and Bergamot, creating…
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Haute Couture by Mila Schön is an exquisite Chypre Floral fragrance meticulously crafted for women. This renowned perfume made its debut in 1981, instantly captivating fragrance enthusiasts worldwide. The top…
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Mila Schön Uomo, crafted by the renowned brand Mila Schön, epitomizes a distinctively sophisticated Woody Aromatic fragrance designed exclusively for men. Its carefully selected combination of top notes showcases the…
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’90 by Mila Schön is an exquisite Floral Fruity fragrance specifically designed for women. Introduced to the market in 2009, this fragrance encompasses a captivating blend of notes. The top…
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Mila Schön Donna by Mila Schön epitomizes femininity with its Floral Fruity fragrance designed for women. This exquisite perfume opens with a harmonious blend of Apricot, Jasmine, and Bergamot, offering…
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’60 by Mila Schön is an exquisite fragrance designed specifically for women, characterized by its floral fruity notes. This luxurious scent was first introduced in 2009, captivating the senses of…
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Mila Schön Homme by Mila Schön is a sophisticated fragrance specifically designed for the modern man. Launched in 2003, this woody aromatic scent exudes confidence and class. At the top,…
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Mila Schön Uomo (Original) by Mila Schön is a refined Woody Aromatic fragrance specifically designed for men. Its inception dates back to 1986, the year it was introduced to the…
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Mila Schön Uomo, crafted by the renowned brand Mila Schön, is a sophisticated fragrance designed exclusively for men. Emanating an enchanting woody aromatic blend, it exudes an aura of refinement…
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’60 by Mila Schön is an exquisite Floral Fruity fragrance designed specifically for women. Combining elegance with a touch of modernity, ’60 was introduced to the market in 2009, captivating…
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