Mexx is a renowned global fashion brand headquartered in the Netherlands. From its humble beginnings, the company has grown to become an influential player in the fashion industry. Started by fashion designer Rattan Chadha and business partner Adu Advaney in the 1970s, initially supplying private label clothes to department and wholesale stores in the Netherlands, Mexx underwent a transformation in 1980. This led to the emergence of two popular youth clothing brands – Moustache for men and Emanuelle for women. In 1986, these two brands were merged, giving birth to the iconic brand we now know as Mexx.
The creation of the Mexx brand name was a testament to its innovative spirit. By combining the first letter “M” from Moustache, the first letter “E” from Emanuelle, and double “X” symbolizing “kiss kiss,” Mexx symbolizes a sense of passion and affection. This strategic move further solidified the brand’s presence in the market.
Driven by its ambition to diversify its offerings, Mexx expanded into children’s clothing, introducing Mexx Kids in 1990, Mexx Mini for toddlers in 1992, and Baby Mexx in 1997. The company’s growth didn’t stop there. Through lucrative licensing deals starting from 1996, Mexx successfully entered various industries, including shoes, perfume, bed and bath furnishings, glasses, and bags. This transition marked Mexx as a lifestyle brand, catering not only to fashion enthusiasts but also to those seeking quality home furnishings.
Mexx prides itself on its unique blend of “metropolitan casual” wear, drawing inspiration from the vibrant energy of city life. Their clothing and accessories embody a sophisticated and contemporary style that resonates with modern individuals. The company strategically markets its products through Mexx franchise boutiques and selective department stores, predominantly in Europe, with a notable expansion into Asia and the Middle East.
In 2001, Mexx became part of the American fashion company Liz Claiborne. However, in 2011, the brand was acquired by The Gores Group, though Liz Claiborne retained an interest in the company. As early as 1996, Mexx ventured into the world of fragrances, further solidifying its status as a lifestyle brand. The fragrances, like their clothing counterparts, target the sophisticated youth market. Vibrant packaging and carefully crafted fragrance notes emit a youthful vibe that appeals to discerning consumers. To date, Mexx has released an impressive collection of 67 perfumes, with the earliest edition dating back to 2000 and the latest released in 2023. Notably, these fragrances were created in collaboration with esteemed perfumers Benoist Lapouza and Nathalie Lorson.
Introducing Mexx Berlin Summer Edition for Women, a captivating Floral Woody Musk fragrance curated exclusively for women. Originally launched in 2008, this exquisite scent embodies the essence of summer in…
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Introducing Forever Classic Never Boring for Her by Mexx, a sublime Floral Fruity fragrance thoughtfully curated for the modern woman. This exquisite scent made its grand debut in 2018, captivating…
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Magnetic for Him, a fragrance by Mexx, is classified as a captivating Woody Aromatic scent designed exclusively for men. Introduced in 2011, Magnetic for Him embodies a striking combination of…
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Mexx Ice Touch Man, the creation of renowned fragrance brand Mexx, is a captivating aromatic aquatic scent designed exclusively for men. This exquisite fragrance was first introduced to the world…
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XX Very Wild by Mexx is an exquisite fragrance for women that falls under the Floral Fruity Gourmand category. It was first introduced to the market in the year 2009.…
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Mexx Summer is Now Man by Mexx introduces a captivating and refreshing scent designed specifically for men. This woody aromatic fragrance was first introduced in 2016, offering a unique olfactory…
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XX Very Nice by Mexx is an exquisite Floral Fruity fragrance designed specifically for women. This remarkable perfume made its debut in 2009, captivating the senses with its unrivaled blend…
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Mexx City Breeze For Her, created by the renowned brand Mexx, is a remarkable fragrance belonging to the Floral Fruity category exclusively designed for women. This exquisite perfume was first…
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Mexx Black for Him, created by the renowned brand Mexx, is an exquisite fragrance designed specifically for men. With its woody aromatic composition, Mexx Black for Him offers a distinctive…
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Mexx Ice Touch Man, created by Mexx, is an exquisite Aromatic Aquatic fragrance exclusively designed for men. This remarkable scent made its debut in 2005, captivating hearts with its stunning…
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Mexx Pure Life Man is a captivating fragrance for men that falls under the category of Woody Aromatic scents. This timeless fragrance was first introduced by Mexx in the year…
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Mexx XX Wild is a captivating Floral Fruity fragrance designed for the modern woman. This exquisite fragrance was first introduced to the market in 2008, signifying a new era of…
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Summer Bliss For Her by Mexx is an exquisite fragrance crafted specifically for women. This captivating scent is a recent addition to the fragrance market, having been introduced in 2023.…
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MEXX Fresh Woman, crafted by the renowned brand Mexx, embodies the essence of a Floral Aquatic fragrance designed specifically for women. This captivating scent made its debut in 2011, destined…
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Mexx Ice Touch Woman (2014) is an exquisite Floral Fruity fragrance designed specifically for women. Esteemed brand Mexx introduced this captivating fragrance in the year 2014. The composition opens with…
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XX by Mexx Lovesome is a captivating Floral Fruity fragrance meticulously crafted for the modern woman. This exquisite scent made its debut in 2010, capturing the essence of vitality and…
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Fly High Woman, created by the renowned brand Mexx, is a captivating fragrance specifically designed for women. Since its introduction in 2007, this Floral Fruity perfume has been celebrated for…
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Mexx City Breeze For Her, an exquisite creation by the house of Mexx, is a delightful fragrance falling under the Floral Fruity category, tailored specifically for women. This exquisite scent…
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Mexx Waterlove Woman is an exquisite Floral Fruity fragrance, specially crafted for women. The fragrance was first introduced to the world in 2004 by the renowned brand Mexx. The creative…
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Mexx Waterlove Man is a sophisticated Floral Woody Musk fragrance crafted exclusively for men. It made its debut in 2004, masterfully created by the renowned perfumer Benoist Lapouza. This exquisite…
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Mexx Amsterdam Spring Edition Man, created by Mexx, is a sophisticated fragrance specifically designed for men. Released in 2007, this woody aromatic scent offers a refreshing and invigorating experience. The…
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Mexx Woman, brought to you by the renowned brand Mexx, is a timeless fragrance designed specifically for the modern woman. This exquisite scent first graced the market in the year…
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Diversity by Mexx is an exquisitely crafted fragrance for men, boasting a harmonious blend of woody and spicy notes. This timeless scent was first introduced to the market in 2002,…
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Introducing LOOK UP NOW: Life Is Surprising For Him, an exquisite fragrance tailored for the modern man. Launched in 2016, this exceptional woody aromatic scent captivates with its unique blend…
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Mexx Spring Edition Man, developed by the renowned brand Mexx, is an exquisite fragrance specifically curated for the modern gentleman. Released in the year 2012, this fragrance embodies the harmonious…
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Life is Now for Her, crafted by Mexx, is an exquisite Floral Fruity fragrance designed specifically for women. This sensational scent made its debut in 2015, captivating the hearts of…
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Energizing Woman, created by Mexx, is a captivating Floral Fruity fragrance exquisitely crafted for women. Its enchanting essence was first introduced to the world in 2013, captivating the senses with…
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Life is Now for Him by Mexx is an exquisite Woody Aquatic fragrance crafted exclusively for men. Its alluring scent was masterfully introduced in 2015, captivating individuals with its unique…
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The Mexx Whenever Wherever For Him fragrance by Mexx embodies a distinctively masculine woody aromatic scent. Introduced in 2019, this fragrance boasts a captivating blend of notes that will leave…
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Mexx First Sunshine Woman is a sophisticated and captivating fragrance created exclusively for women. This exquisite scent was originally introduced to the market in 2010, leaving an indelible mark on…
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