Mexx is a renowned global fashion brand headquartered in the Netherlands. From its humble beginnings, the company has grown to become an influential player in the fashion industry. Started by fashion designer Rattan Chadha and business partner Adu Advaney in the 1970s, initially supplying private label clothes to department and wholesale stores in the Netherlands, Mexx underwent a transformation in 1980. This led to the emergence of two popular youth clothing brands – Moustache for men and Emanuelle for women. In 1986, these two brands were merged, giving birth to the iconic brand we now know as Mexx.
The creation of the Mexx brand name was a testament to its innovative spirit. By combining the first letter “M” from Moustache, the first letter “E” from Emanuelle, and double “X” symbolizing “kiss kiss,” Mexx symbolizes a sense of passion and affection. This strategic move further solidified the brand’s presence in the market.
Driven by its ambition to diversify its offerings, Mexx expanded into children’s clothing, introducing Mexx Kids in 1990, Mexx Mini for toddlers in 1992, and Baby Mexx in 1997. The company’s growth didn’t stop there. Through lucrative licensing deals starting from 1996, Mexx successfully entered various industries, including shoes, perfume, bed and bath furnishings, glasses, and bags. This transition marked Mexx as a lifestyle brand, catering not only to fashion enthusiasts but also to those seeking quality home furnishings.
Mexx prides itself on its unique blend of “metropolitan casual” wear, drawing inspiration from the vibrant energy of city life. Their clothing and accessories embody a sophisticated and contemporary style that resonates with modern individuals. The company strategically markets its products through Mexx franchise boutiques and selective department stores, predominantly in Europe, with a notable expansion into Asia and the Middle East.
In 2001, Mexx became part of the American fashion company Liz Claiborne. However, in 2011, the brand was acquired by The Gores Group, though Liz Claiborne retained an interest in the company. As early as 1996, Mexx ventured into the world of fragrances, further solidifying its status as a lifestyle brand. The fragrances, like their clothing counterparts, target the sophisticated youth market. Vibrant packaging and carefully crafted fragrance notes emit a youthful vibe that appeals to discerning consumers. To date, Mexx has released an impressive collection of 67 perfumes, with the earliest edition dating back to 2000 and the latest released in 2023. Notably, these fragrances were created in collaboration with esteemed perfumers Benoist Lapouza and Nathalie Lorson.
Mexx Ice Touch Man (2014) is a sophisticated Woody Aquatic fragrance crafted specifically for men. Created by the renowned brand Mexx, this exceptional scent was introduced to the market in…
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Mexx Berlin Summer Edition for Men is an exquisite fragrance designed specifically for men. Launched in 2008, this woody aromatic scent emanates a sense of sophistication and style. It captivates…
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Mexx Man Festival Summer, from the renowned fragrance brand Mexx, is a captivating Woody Spicy scent designed specifically for men. This exceptional fragrance was introduced in 2018, captivating the senses…
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Mexx Man Summer Edition by Mexx is a distinguished Chypre Fruity scent designed exclusively for men. This fragrance was first released in the year 2011, capturing the essence of summertime.…
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Energizing Man by Mexx embodies the essence of a Woody Aromatic fragrance designed exclusively for men. It made its debut in 2013, captivating the senses with its invigorating blend of…
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Energizing Man by Mexx is a sophisticated fragrance crafted specifically for men. This woody aromatic scent made its debut in 2013, captivating the senses with its invigorating blend. At the…
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Mexx Man, a distinguished fragrance for men, belongs to the Aromatic Fougere fragrance family. Introduced in the year 2000, Mexx Man showcases a captivating blend of top, middle, and base…
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Mexx Man by Mexx is an exquisite fragrance designed specifically for men, falling into the Aromatic Fougere category. It was introduced to the market in the year 2000, making it…
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Mexx Black for Her, created by the renowned brand Mexx, is a captivating fragrance that falls under the category of Amber Floral for women. It made its grand entrance into…
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Mexx Black for Her, crafted by the renowned brand Mexx, is an exceptional Amber Floral fragrance designed exclusively for women. This enchanting perfume made its debut in the year 2009.…
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Mexx pure Life Woman is an enchanting Floral Fruity fragrance exclusively designed for women. This exquisite scent was first introduced to the world in the year 2003. The fragrance opens…
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Mexx pure Life Woman, created by the renowned fragrance house Mexx, is a delightful Floral Fruity fragrance designed specifically for sophisticated women. This enchanting scent was first introduced to the…
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Fly High Man by Mexx is a captivating fragrance specifically crafted for the modern man. Introduced in 2007, this Citrus Aromatic scent encompasses an invigorating blend of notes that exude…
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Fly High Man by Mexx is an invigorating Citrus Aromatic fragrance designed specifically for the modern man. This remarkable scent was first introduced to the market in 2007, captivating men…
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Mexx Woman Summer Edition, created by Mexx, is an exquisite fragrance classified as a Chypre Floral, designed specifically for women. It made its debut in the year 2011. The captivating…
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Mexx Spring is Now Woman by Mexx is an exquisite Floral Fruity fragrance meticulously crafted for the discerning women. This exceptional fragrance came into existence in the year 2015, capturing…
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Mexx Spring is Now Woman is an exquisite fragrance for women, belonging to the Floral Fruity family. This captivating scent was introduced in 2015, offering a delightful sensory experience to…
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Forever Classic Never Boring for Him by Mexx is a captivating Woody Aromatic fragrance crafted exclusively for the distinguished gentleman. Embodying timeless elegance and sophistication, this exceptional scent was introduced…
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Mexx Festival Splashes Men by Mexx is an exquisite fragrance designed specifically for the modern man. As a sophisticated blend of aromatic and fruity scents, it captivates the senses and…
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Introduced in 2008, Mexx XX Nice by Mexx is a captivating Floral Fruity fragrance specifically formulated for the modern woman. This exquisite fragrance opens with a refreshing fusion of Melon,…
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Perspective Woman by Mexx is an exquisite amber and woody fragrance specifically created for the modern woman. This captivating scent was first introduced in 2001, and since then, it has…
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Perspective Woman, the creation of Mexx, is an exquisite amber woody fragrance specifically designed for women. It made its debut in the year 2001, and has since captivated countless individuals…
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MEXX Fresh Splash For Her, crafted by the esteemed brand Mexx, exudes a captivating essence of Floral Aquatic, specifically designed for women. This remarkable fragrance made its debut in the…
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Mexx Cocktail Summer Woman is an exquisite Floral Fruity fragrance specially crafted for the modern woman. It was introduced to the market in the year 2017, capturing the essence of…
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Mexx Pure for Her, created by the renowned brand Mexx, is an exquisite Floral Fruity fragrance exclusively designed for women. This captivating scent made its debut in the year 2012,…
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The Mexx Berlin Summer Edition for Women by Mexx is an exquisite fragrance tailored specifically for women. Introduced in 2008, this Floral Woody Musk scent encompasses a harmonious blend of…
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Mexx Ice Touch Woman by Mexx is an exquisite fragrance that falls under the Floral Fruity category, specially crafted for women. Its debut took place in the year 2006, marking…
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Forever Classic Never Boring for Her, a fragrance by Mexx, offers a timeless and captivating experience for women. Its unique blend of floral and fruity notes creates a harmonious composition…
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Mexx Pure for Her by Mexx is an exquisite fragrance for sophisticated women who appreciate the beauty of floral fruity scents. Introduced in 2012, this fragrance captivates the senses and…
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Mexx Spring Edition Woman, created by Mexx, is a delightful fragrance that falls under the Floral Fruity category, specifically designed for women. This exquisite scent was introduced to the market…
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